It depends on which country you are but in the most countries
1. Yes - if you mean you are promoting products as affiliate.
2. No - you don't need to make profit to offset expense in each year. If you make loss in one year then you carry forward that loss to next year. And if you make profit in 2nd year then you can deduct last year's losses. If you don't make profit in 2nd year then you carry forward losses from Year 1 and Year 2 to Year 3. Then if you make profit in Year 3 then you deduct losses for Year 1 and Year 2.
Now if you make losses again Year 3 then Tax Man will start looking into your accounts.
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