Targeting multiple keywords on one page

Hi guys, I have multiple 'best' review type keywords that are so similar to each other that I'm not sure if I should target all of these keywords on one page or to create a page for every keyword.

Main Keyword:
Best Toaster

Longtails:
Best toaster for tall people
Best toaster for small people
Best large toaster for big family
Best toaster for cheap people

Should I target all of these keywords on one page where ‘best toaster’ will be H1 and each longtail variation is featured in the H2 with supporting content etc. Or should I create a page for each longtail keyword I target, where I interlink everything together?

Thanks for your help!!

It depends. I personally would put all of these into one article. I would make "Best pick overall" and then the best option for each of these longtails. Article will end up pretty long. Google loves that, but people may have hard time to orientate there, so think of that when designing the site.

Just as @Nargil said, write a super long content for the homepage and use <h2> for each of those long tails, if you have the time and money, you can then create an additional page for each of those longtail and then put a link to those inner pages on your homepage.

For UX, ensure you put a table of content at the beginning of your homepage article or even on the sidebar.

winniethepooh44 said:

Should I target all of these keywords on one page where ‘best toaster’ will be H1 and each longtail variation is featured in the H2 with supporting content etc. Or should I create a page for each longtail keyword I target, where I interlink everything together?

Thanks for your help!!

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I would create a parent page for "best toasters"

Title: Best Toasters - August 2017 Review
URL: /best-toasters

Lead h1 and SEO copy could be pretty generic. Then Build out headings and copy for each type of toaster you're reviewing on the long tail spectrum. Then link to those subpages, ie:

Title: Best Toasters for Tall People | 2017 Review
URL: /best-toasters/for-tall-people

Your main parent page should be pretty robust since you'll be writing about several different types of toasts with links to those long tail pages. The content silo of the specific toasters for specific people will help you be highly relevant to that main page/headmatch keyword "best toasters".

In the future, you could even create specific landing pages for each toaster model.