Targeting multiple counties

Question regarding targeting multiple counties -

Client has a website with a service whose homepage targets a primary county within a large city.

How would i target additional adjacent counties ? Because right now we have solid rankings for 1 county, but thats bc i laid it on thick in terms of mentioning the county in on page text.

Would you recommend creating a separate landing page describing the same service and the other county name?

For example, lets say homepage title tag is currently: Jake's Plumbing Services: Osaweega County, Seattle

Would you recommend a 2nd landing page (with a link from homepage using the new county as anchor text) as: Jake's Plumbing Services: Bedford County, Seattle

and then target that page with mentions of Bedford etc.

TIA

KontentGuy, exactly! Create a new page for each county. Make sure the content is original (compared to your other pages). You can also place an 'Areas We Serve' section at the bottom of your homepage with the names and zipcodes of the county (if they have offices in each also add their phone, address, and hours, etc).

Cheers

Obsurdity said:

KontentGuy, exactly! Create a new page for each county. Make sure the content is original (compared to your other pages). You can also place an 'Areas We Serve' section at the bottom of your homepage with the names and zipcodes of the county (if they have offices in each also add their phone, address, and hours, etc).

Cheers

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But doesnt it get hard to re-write the same content over and over for each county? it will be hard to differentiate the content describing the same service on multiple pages for different counties... (im assuming the word count can be much lower for subsequent pages)

Yeah, I mean, it's annoying to re-write the same thing over-and-over again but I'd rather do it to be safe (specially when doing it for a client). Yet, on one of my sites (product reviews - I know, not the same as local seo) I pretty much duplicated my own content on 20 pages and they all still rank super high. Yeah, also with local sites you should be fine without a lot of content (words) per page anyways.

Obsurdity said:

Yeah, also with local sites you should be fine without a lot of content (words) per page anyways.

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care to comment further on this? I am just starting to read up on local seo and some insights from you will be good.

Ghost Hunter said:

care to comment further on this? I am just starting to read up on local seo and some insights from you will be good.

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Yeah, with most industries you don't really need that much content on your pages. Its good to see what you're competition is doing and try to mimic that.

I made a local business SEO course on youtube detailing everything I know if you want to check it out. Go to youtube and add watch?v=trEi4BAwlE0 to the end of the URL (I can't link yet )

If you like the content show me some love with a like it helps my youtube seo out

Cheers

Obsurdity said:

Yeah, with most industries you don't really need that much content on your pages. Its good to see what you're competition is doing and try to mimic that.

I made a local business SEO course on youtube detailing everything I know if you want to check it out. Go to youtube and add watch?v=trEi4BAwlE0 to the end of the URL (I can't link yet )

If you like the content show me some love with a like it helps my youtube seo out

Cheers

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thanks for your reply. embed it for you I will take a look later.

with regards to your answer, is it because of little competition for the keywords in local seo that resulted in low contents site ranking?