Targeting interests for a Muscle Campaign * Help Required

seoguy1982 · Jul 19, 2014

I am setting up a muscle campaign and I want to know what to target.
I understand that age should be 30+ however is it necessary to target interests?

Please let me know. The more help the better.

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Thanks!

milanb · Jul 19, 2014

You definitely need to target interests, especially if you are targeting 30+, because for that age, the proportion of the general population that's interested in fitness is much lower than for 18+. Don't make your targeting too broad like 'Arnold' or 'Jay Cutler'. Rather, target many less popular interests that only the truly dedicated fitness fanatics know about.

seoguy1982 · Jul 19, 2014

milanb said:
You definitely need to target interests, especially if you are targeting 30+, because for that age, the proportion of the general population that's interested in fitness is much lower than for 18+. Don't make your targeting too broad like 'Arnold' or 'Jay Cutler'. Rather, target many less popular interests that only the truly dedicated fitness fanatics know about.

Milandb, do you actually run muscle products on facebok? or are you just assuming this is what I should be doing?

milanb · Jul 20, 2014

I used to run them quite alot, not so much right now. But that targeting is definitely a good place to start. You really gotta split test to see what works best for you.

Targeting interests for a Muscle Campaign * Help Required

seoguy1982

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milanb

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seoguy1982

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milanb

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