Targeting Foreign SERPS

elvis1973

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I have seen a few threads relating to this but no definative answer on the best way to attack it.

Here is my senario:

I have a site: www(dot)moneysite.co.uk

it is aimed at the UK market, however it also supplies products and services across europe so I need the site to rank high in Gaagle .de, .fr, .es etc etc.

How do I go about this?

I have seen another thread that says change the target settings in GWT, but wont that then simply target another country? I want to target multiple countries.

I have also seen advice to register country specific TLD's......so how would that work, I dont want multiple version of the same site, all on separate hosting and all with their own domain, would I need to use a 301 redirect from each TLD to the main .co.uk.....wouldn't that just defeat the object?

I want one site that does well in all the target countries, can someone explain a method for attacking this please....I know its a lot to ask but any help would be great.

Thanks.
 
bump

Can anyone offer any help on this please.
 
There are two ways to attacking the problem but it depends on the niche & the keywords your targeting. But either way, its a bitch to do.

If its generic high concept keyword that don't kick in the local 10packs/google places & returns SERPS that arn't too GEO biased you can use geoIP/geoDNS load balancing with DNS in the actual countries your targeting & corresponding local CDN file serving with vps's or cdn service.

If its heavy GEO biased SERPS i'd go subdomains targeting each country/lanuage. With localized hosting/DNS/language translation & upload KML files to GWT for each subdomain.
 
wow, I understand about 10% of that.

I get the impression its not going to be easy to achieve.
 
Anyone have recommendations for DNS service or CDN for Europe?
 
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