Target Search Location vs Target Impression Share

Vanilla+

Vanilla+

Newbie
Joined
Jun 11, 2019
Messages
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5
Hello,

What are the pro's and con's of both of these strategies? If I understand correctly, target search location puts you at the top 24/7 till budget runs out while impression share puts you at the top 24/7 till your budget runs out.

Is this correct?
Thanks
 
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