Building on the idea of using Taboola ads for ecom, I've found that they can be effective for supplements and health products but only when targeting the right audience. Last quarter, I ran a campaign for a weight loss supplement and achieved a 2.5% conversion rate with a $1.20 CPC, resulting in a 25% ROI. The key was targeting users who had previously engaged with similar content, which can be done by using Taboola's lookalike targeting feature.