I'll play bad cop here and say it's not worth anything. Something dumb like "Twitter" is at least a verb. Swulu?
If you go on ebay you will see tons of domains like this for sale, nonsense words people have bought hoping to become the next "Twitter" but really just a waste of money.
Th only thing you could do that even comes to mind is spin off "Hulu" .com . Maybe like scripts that do things to hulu dot com or try to brand it as an adult version of hulu and stream porn vids.
Actually what might be better is to stream softcore flix like they show on Cinemax, that way it's at least keeping with the tv theme like Hulu, and someone might be inclined to watch over real porn just for the novelty of it.