Instructions for "feeding" super effective pixels for running conversion ads
1. One pixel should collect information from a group of customers
Many people often divide pixels according to each website, but to optimize, you should divide according to customer target. For example, pregnant people are common customers of pregnancy milk and maternity fashion. You will install the customer files of these two products in the same pixel, this makes it easier for you to manage when the pixel concentrates a large amount of data... On the contrary, do not leave the same pixel for two products with 2 different target groups.
2. A website should have more than one pixel
This is a way for you to avoid possible risks when your advertising account is locked for no reason. If you don't have many pixels, the income data during the campaign will be lost. Now, you waste time creating and redoing that process. If there are many pixels installed on a website, then this pixel stops working, we still have other pixels that continue
to track user actions.
3. Only install valuable conversions
You need to consider choosing valuable conversion actions that bring revenue and profits to the company. As a specific example, don't count "page views" as conversions, because Facebook will gradually target your ads to customers who are likely to view the page rather than those who have a need or ability to buy.
4. Standard settings from the beginning
The first setup steps are very important, if there are any mistakes, it will cause Facebook to collect information or optimize the wrong audience completely. Therefore, when installing, it is necessary to check and consider carefully. You can consult experienced people or expert articles to clearly understand how to properly install Facebook Pixel.
1. One pixel should collect information from a group of customers
Many people often divide pixels according to each website, but to optimize, you should divide according to customer target. For example, pregnant people are common customers of pregnancy milk and maternity fashion. You will install the customer files of these two products in the same pixel, this makes it easier for you to manage when the pixel concentrates a large amount of data... On the contrary, do not leave the same pixel for two products with 2 different target groups.
2. A website should have more than one pixel
This is a way for you to avoid possible risks when your advertising account is locked for no reason. If you don't have many pixels, the income data during the campaign will be lost. Now, you waste time creating and redoing that process. If there are many pixels installed on a website, then this pixel stops working, we still have other pixels that continue
to track user actions.
3. Only install valuable conversions
You need to consider choosing valuable conversion actions that bring revenue and profits to the company. As a specific example, don't count "page views" as conversions, because Facebook will gradually target your ads to customers who are likely to view the page rather than those who have a need or ability to buy.
4. Standard settings from the beginning
The first setup steps are very important, if there are any mistakes, it will cause Facebook to collect information or optimize the wrong audience completely. Therefore, when installing, it is necessary to check and consider carefully. You can consult experienced people or expert articles to clearly understand how to properly install Facebook Pixel.
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