Suggestions on Selling Real Estate Leads

I have started a project where I am selling leads to real estate agents through an online capture form. Getting the leads is no problem. What I am having trouble deciding over is exactly how to sell the leads. At first I thought I'd sell per lead, each agent that signs for the specific location will pay for X amount of leads per month and they will be given to them. I have distribution figured out as well. My system is very good.

I am having second thought as whether to "rent" the portion of the website out to them or sell as individual leads. I am selling the leads individually for about $30. I am using paid methods to obtain them such as PPC and the CPC is fairly cheap. Roughly $1 per click. My website is custom built, the conversions should be fairly high even a modest 20% (simple form) will make me tons of money. To break even I would have to convert 1/25 of clicks which I believe is very low. Anyways let me know what you think. If I rent out the website I can say that they will receive between X and Y every month and I could just charge 2x as much as the advertising costs. Thanks BHW.

These leads though, are they completely random in regards to the market, or can you specify if whether they're looking to sell/buy/rent etc?

I'm just curious, because we provide services to a client of ours who owns a real estate office in Ontario housing 400+ agents. Let me know if you have any more information, thanks.

Edit: Just seen you're from Ontario as well! It's a Remax office located in Vaughan (GTA)

Hey Moosey,

I am starting with buyer leads only then going to start seller leads as well once I see that this is working. These people are only looking to buy with a mortgage (not rent). And hey not bad, I'm in Barrie!

Tristan

Is your tactic available in the US. If so I may have a "renter" for the site.