Hey mate,
What kind of web hosting it is? Shared single domain or multi domains or reseller? since you hadn't mentioned, its little confusing.
If it's single domain then it will hard to sell anywhere, because on new signup it provides some discount coupon.
If it's multi domain, then you can contact with your fellows or contact some local business websites, which loads slow and you can place your web hosting as their solution for web hosting need, and can break on pricing by providing them web space and required functions like database, emails etc etc.. or you can sell by saying FTP web hosting- not panel.
If its's reseller then, you can sell as above mentioned but with panel.
However, I personally believe that selling this way can be hard and daunting task, since nobody wants to use mediator, while they can approach and buy directly.