Interesting blog post: https://www.procopywriters.co.uk/help-advice/freelancing/suggested-rates-for-hiring-copywriters/ Fair, realistic rates let copywriters do what they do best: capture attention, raise awareness and make sales. Our 2018 survey of copywriters found an average day rate of £342 – with rates typically reflecting the copywriter’s experience. Rates of £800 – £2000+ per day are typical for senior copywriters. As a comparison, business consultants charge an average of £475 per day (according to IT Jobs Watch). Solicitors charge at least £100 per hour. Some copywriters may ask for 50% of the fee upfront, particularly when dealing with a new client. Copywriting fees vary. In terms of the copywriter, factors that might affect the fee include: Experience. More experienced copywriters can command a higher fee, as can those who have worked on bigger brands Specialised skills. Copywriters may charge a premium if they can demonstrate highly developed skills in certain areas Location. Copywriters based in London and other urban centres may charge more Client status. Copywriters may choose to offer discounts and/or different rates to certain types of client, such as startups, SMEs or charities.