Suggested rates for hiring copywriters

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Interesting blog post:

https://www.procopywriters.co.uk/help-advice/freelancing/suggested-rates-for-hiring-copywriters/

Fair, realistic rates let copywriters do what they do best: capture attention, raise awareness and make sales.

Our 2018 survey of copywriters found an average day rate of £342 – with rates typically reflecting the copywriter’s experience. Rates of £800 – £2000+ per day are typical for senior copywriters.

As a comparison, business consultants charge an average of £475 per day (according to IT Jobs Watch). Solicitors charge at least £100 per hour.

Some copywriters may ask for 50% of the fee upfront, particularly when dealing with a new client.

Copywriting fees vary. In terms of the copywriter, factors that might affect the fee include:

  • Experience. More experienced copywriters can command a higher fee, as can those who have worked on bigger brands
  • Specialised skills. Copywriters may charge a premium if they can demonstrate highly developed skills in certain areas
  • Location. Copywriters based in London and other urban centres may charge more
  • Client status. Copywriters may choose to offer discounts and/or different rates to certain types of client, such as startups, SMEs or charities.
 
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£342 sounds like a dream

Wonder how long on average it takes to reach that point?

I'm averaging $100 a day for 4-5 hours of work, finding it hard to take it to the next level.

Nice post OP
 
ChesterF said:
I'll PM you.
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Hi! I’m in the same boat as the other poster. I average about $100 per day via Upwork and I’m looking to try finding clients off that platform but I’m not sure how. I’d love to hear your advice as well.
 
There are two markets for copywriting.

One is the bottom of the barrel when you deal with sh*t clients giving low pay and expecting the world. Writers from foreign countries also compete in this one which pushes the price down even further.

The other one is where you are hired by larger companies who have the right budgets and the right expectations.
 
Flacko said:
There are two markets for copywriting.

One is the bottom of the barrel when you deal with sh*t clients giving low pay and expecting the world. Writers from foreign countries also compete in this one which pushes the price down even further.

The other one is where you are hired by larger companies who have the right budgets and the right expectations.
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Exactly. Unfortunately, it's not every day that you get to land a company with the budget to put a smile on your face. So in the meantime you have to take on a not so ideal client at a not so ideal rate so the lights stay on.
 
ChesterF said:
Interesting blog post:

https://www.procopywriters.co.uk/help-advice/freelancing/suggested-rates-for-hiring-copywriters/

Fair, realistic rates let copywriters do what they do best: capture attention, raise awareness and make sales.

Our 2018 survey of copywriters found an average day rate of £342 – with rates typically reflecting the copywriter’s experience. Rates of £800 – £2000+ per day are typical for senior copywriters.

As a comparison, business consultants charge an average of £475 per day (according to IT Jobs Watch). Solicitors charge at least £100 per hour.

Some copywriters may ask for 50% of the fee upfront, particularly when dealing with a new client.

Copywriting fees vary. In terms of the copywriter, factors that might affect the fee include:

  • Experience. More experienced copywriters can command a higher fee, as can those who have worked on bigger brands
  • Specialised skills. Copywriters may charge a premium if they can demonstrate highly developed skills in certain areas
  • Location. Copywriters based in London and other urban centres may charge more
  • Client status. Copywriters may choose to offer discounts and/or different rates to certain types of client, such as startups, SMEs or charities.
Click to expand...
This post has excited me, since I feel im actually decent at copywriting. I may market my skills on Upwork now! ;)
 
Watching this.
Writing is hard to bank hard on consistently but I could be wrong.
 
fraserrr said:
£342 sounds like a dream

Wonder how long on average it takes to reach that point?

I'm averaging $100 a day for 4-5 hours of work, finding it hard to take it to the next level.

Nice post OP
Click to expand...
How much content do you deal within that timeframe?
 
HustleTong said:
How much content do you deal within that timeframe?
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my rate when I posted that was like $0.04 a word or something, it's $0.06-.07 now for content writing.

I haven't been writing much recently since I've been working on a website, but I'm learning copywriting now so the rate is about to go up
 
We may have to differentiate here between copy writing and content writing.

In my mind, they both are different. Maybe I am wrong.
 
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teeseo said:
Hi! I’m in the same boat as the other poster. I average about $100 per day via Upwork and I’m looking to try finding clients off that platform but I’m not sure how. I’d love to hear your advice as well.
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Are you still looking or are you busy not looking (just keeping it vague:.)
 
Necro.. but interesting thread.

Certainly is a two-tier system, and I'd probably argue 3 tier with low-end copywriting (non-native), low-end native, and high end native/journalism/corporate work.

There's a lot of native writers globally that have shit clients and would suck someone off to be able to get a day rate of 342 quid. I think once the ability to produce high end content is there then it's really down to the ability of the writer to find the right clients to determine if they make "good" money, or good money.
 
youtube1001 said:
We may have to differentiate here between copy writing and content writing.

In my mind, they both are different. Maybe I am wrong.
Click to expand...
Yes they are, Copywriters are more on technicalities, Legal works, there words might be used against them.
 
Kaitlyn.g said:
Yes they are, Copywriters are more on technicalities, Legal works, there words might be used against them.
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Copywriting refers to writing with the purpose of selling or promoting something. Copywriters are usually hired to do landing pages, product descriptions, ads, etc.

It's hard to convey the true value of good copy to most clients, at least from my experience. Copywriting is often low word count, but the amount of planning and research that goes into it is high. Because of the low word count, most clients are appalled when I quote my rate for copywriting, so I end up not working with them.

Most copywriting work comes from repeat clients in my case, and I suggest just going at it until you find the right clients. E-commerce brands often need new product descriptions, landing pages for A/B testing, ad copy, etc. so just a few clients can net you a nice income.
 
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