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Suggested rates for hiring copywriters

Discussion in 'Copywriting & Sales Persuasion' started by ChesterF, Feb 14, 2020.

  1. ChesterF

    ChesterF Jr. VIP Jr. VIP

    Sep 18, 2019
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    Undercover reporter for Dispatches
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    Fair, realistic rates let copywriters do what they do best: capture attention, raise awareness and make sales.

    Our 2018 survey of copywriters found an average day rate of £342 – with rates typically reflecting the copywriter’s experience. Rates of £800 – £2000+ per day are typical for senior copywriters.

    As a comparison, business consultants charge an average of £475 per day (according to IT Jobs Watch). Solicitors charge at least £100 per hour.

    Some copywriters may ask for 50% of the fee upfront, particularly when dealing with a new client.

    Copywriting fees vary. In terms of the copywriter, factors that might affect the fee include:

    • Experience. More experienced copywriters can command a higher fee, as can those who have worked on bigger brands
    • Specialised skills. Copywriters may charge a premium if they can demonstrate highly developed skills in certain areas
    • Location. Copywriters based in London and other urban centres may charge more
    • Client status. Copywriters may choose to offer discounts and/or different rates to certain types of client, such as startups, SMEs or charities.