Successful Dropshipping Experiences. Scaling, all problems while doing DS, Testing phase... *not my text*

I just want share some Experiences from other people to you.

Facebook Ad Strategies Going Into 2021
What I Learned Generating Millions From FB Ads In 2020
Overall, 2020 has been a fantastic year for my business. COVID threw a wrench into some of my plans and caused me to adapt to the crazy things happening in the world (which I see as a positive thing), but I learned a ton.
I want to go over a few key lessons I learned in 2020 that I will be carrying into 2021.
These lessons have helped me take multiple businesses well past the 7-figure mark.
We’re actually working on scaling a supplement business to 30million using these strategies. I’ll let you know once we pass that 30million mark...It’ll happen soon
Alright, let's jump into the good stuff.
Here’s what I’ll cover:
Creating really good copy/creatives...and why it matters
Campaign structure (yes, there’s a best way to set things up)
Scaling methods we’ve used...and what works best
What’s changing in 2021….how to be prepared
I won’t waste any time...let’s jump into section 1
Copy/creatives...why it matters
We recently saw a huge shift towards quality copy/creatives. Low quality creatives just don't cut it anymore.
Advertisers used to get super specific with their targeting strategies and put a generic ad in front of their audience (some still do). This used to work, but it’s completely backwards now.
I’ve seen MUCH better results giving Facebook some freedom with targeting, but getting specific with copy/creatives.
Facebook is SUPER smart. The algorithm will begin to push your ad to people who resonate with the content.
Once facebook finds the type of person responding to your ad, you’ll have a larger audience.
Less burnout
Less competition over those top interest
Higher quality datta
Boom. More $$ in your pocket.
We can outsmart FB in some ways, but targeting is usually not one of them.
Instead of telling you what type of content is working for us, I figured it would be more helpful if I gave you a ton of examples in different industries.
These companies are killing it with copy/creatives:
-Lumin Skin Care...not actually supplements...but they're killing it lol
-Vital proteins...The name says it all
-Steel supplements...Workout supps
-REDCON1...more workout supps
-Onnit...Brain boosters
-Huel...not actually a supplement brand...close enough
-UMZU...overall health
In 2021, I expect this trend to continue.
Let’s talk about Campaign structure.
Campaign structure
I was hesitant to share this because it’s been so powerful for my agency.
My team was experimenting with different campaign structures and came across a strategy that instantly upped performance.
No one is sharing this...because no one is doing it lol.
It’s actually super simple…
Your typical campaign structure looks like this:
TOF campaign → 5 adsets → 5 ads
MOF campaign → 3-5 adsets → 5 ads
BOF campaign → 3-5 adsets → 5 ads
Post purchase campaign
This works fine.
There’s nothing wrong with it, but I’ll show you what works better.
1 Campaign
TOF Adset 1 - interest → 3-5 ads → Bid cap
TOF Adset 1 - interest → 3-5 ads → Bid cap
TOF Adset 1 - interest → 3-5 ads → Bid cap
TOF Adset 1 - interest → 3-5 ads → Bid cap
TOF Adset 1 - interest → 3-5 ads → Bid cap
MOF Adset 1 - Post engagement → 2-4 ads → Bid cap
MOF Adset 1 - Page engagement → 2-4 ads → Bid cap
MOF Adset 1 - Video Views → 2-4 ads → Bid cap
BOF Adset 1 - Web Visitors by time spent → 2-4 ads → Lowest cost
Any other BOF...you can get creative here → Lowest cost
Yes, this is all in 1 campaign.
We use a combination of adset budget and bid cap.
We set a very high adset budget, low bid cap, and turn on accelerated spending.
This has been working like magic for us.
It’s taken some accounts from 4x ROAS to 6-7x ROAS.
The theory is because we have TOF/MOF/BOF in the same campaign, the lower levels of the funnel warm up the pixel/campaign and that carries into the TOF adsets.
I could be wrong by saying that, but that seems to be what is happening.
If you’re new to media buying, or spending less than 1-2k per day, i would not recommend this strategy.
Manipulating budget/bidcap can be dangerous if you don’t know what you're doing...you might end up spending a weeks worth of budget in an hour lol.
I really can’t say if this will continue through 2021 because these things are constantly changing.
But it’s working like magic now
Let’s move on…
Scaling methods...what works best
I’ve tried everything when it comes to scaling…
We’re currently using a simple strategy.
If we learned anything from 2020, it’s that slow and steady is the way to go.
When rapidly scaling, we’ll generally raise budgets 20% per day.
If performance stays the same, we’ll continue to raise.
If we see a drop, we’ll let FB stabilize and begin raising again once we have stability.
This is what our scaling process looks like:
Testing campaign → Scale Test → Scaling campaign
We test ALL possible variables in our testing campaign.
Once we find the winners, we carry them into an ABO/bidcap scale test campaign.
If all goes well, we’ll carry all top performers over to a CBO/bidcap scaling campaign and crank up the budgets.
Like I said, raising the budgets 20% per day is a good rule of thumb.
That’s it.
Super simple...Super effective.
What’s changing in 2021….how to be prepared
The biggest thing to focus on in 2021 will by far be content.
Good content is more important than any media buying strategy.
Less focus on very specific targeting. Like i said above, FB is smart. Let FB do its thing.
More focus on user-experience. Facebook already rewards advertisers who focus on user-experience. I expect this to increase in 2021. That means “trojan horse ads” will be a great option in 2021.
I’d say those are the big 3 things to consider.
I hope you learned something. Drop a comment below if you have any questions.
One last thing - I’d like to thank this community. Thank you for all of the value you share. Thank you to all admins for letting me share my successes.

Thanks this is very helpful

Good read, thank you!