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Success with DVD Video Mailers

Discussion in 'Offline Marketing' started by GuinnessMan, Jan 26, 2013.

  1. GuinnessMan

    GuinnessMan Junior Member

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    I am in the process of creating a DVD promo video that will cover the aspects of my business (primarily turnkey WordPress development) as well as include a couple "DVD extras" using select video hive templates to showcase the details of individual services. I will be on camera doing the presentation coupled with cut away's (or green screen overlay) of screen casts of themes or other video features deemed necessary. I have all the appropriate production equipment including green screen, professional lighting, sound and video - as well as a great on screen personality :). The DVD will be accompanied by sales copy utilizing proven methods found on this forum, a professional card stock flyer with some promotional information as well as links to online versions of the videos should they not have a DVD player (or not want to go through the trouble of playing a DVD).

    My question is, has anyone else tried this? I'm not worried about the time investment because it will at least be fun to create the video project - I just want to know other's experiences with this. Any suggestions or recommendations?

    If this is even remotely successful - my next step is to template the video presentation about my company and personalize the intro on each video that goes out.

    Production will take place next week and I will probably have a final marketing kit the week after. Looking to do about 500 mailers. If there is enough interest here, I will post my results.

    Thoughts?
     
  2. OutsideGroove

    OutsideGroove Junior Member

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    I am interested in how this turns out as I have been making and producing Racing DVDs for several years now so I have all the tools right here to do something similar.

    Are you going to make the dupes yourself? How are you planning to label the DVD? I use a thermal printer and it looks lightyears more professional then any inkjet printed ones I have seen.
     
  3. GuinnessMan

    GuinnessMan Junior Member

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    Dupes will be made in house, might be able to set up a burner box with 5 spare dvd burners. At first I thought about lightscribe but it doesn't make them dark enough. Later, I remembered I bought a dvd stamper and refills years ago. Got about 140 labels in house. I have access to a large office grade color copier - seems like I might end up using that. I bought 5 of the latest vista print groupons ($17 for $70) maybe they have a solution.
     
  4. Alinea

    Alinea Junior Member

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    Solid-sounding plan. I'm not sure if the DVDs will be necessary. If I had a choice between watching through the link or DVD, I would watch it online for convenience. You could try doing 250 mailers with DVDs and 250 with just the links as an experiment and see how that goes before committing to 500 DVDs.
     
  5. FstQuik07

    FstQuik07 Junior Member

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    Would love to see your results. I'm in the process of planning out a tutorial series myself.

    What are you using for sound?
     
  6. GuinnessMan

    GuinnessMan Junior Member

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    Interesting... Would cut the DVD costs in half and see if it's a waste to include them at all. I would think that the DVD inside will help the open rate. I'll have to think on this. I was so convinced that including DVD's in all of them would be so great - split testing was not included in the original plan.
     
  7. GuinnessMan

    GuinnessMan Junior Member

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    I purchased some 20' wired lapel mics from Amazon awhile back for an interview series I was doing at the time. They sound great. Also have a wireless lapel mic but it's not that good. Sounds kind of muffled.
     
  8. GuinnessMan

    GuinnessMan Junior Member

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    I met today with my video editor and we were discussing a few ways to attack the video. I've got pretty much what I want to say all together, now it's just down to length which will ultimately determine content. We have 3 cut away after effects shows that are 1, 1 1/2 and 2 minutes long. They go over web design, SEO and social very well. We have one other one that we want to use for video services. I don't want to diminish the idea of providing a DVD if it's just 4 minutes long but I also am not looking to produce a feature length film.

    We were thinking of making it 15 minutes long and going at it as a news angle and introducing the cuts - OR - 8 minutes and going at it from a documentary angle (like Through the Wormhole) without introducing the cuts. We have the capabilities - just hashing out timing. Production is scheduled for Wednesday.
     
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  9. GuinnessMan

    GuinnessMan Junior Member

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    Ok, so we finished production yesterday morning. Decided to do a combination of news and documentary style. We kept the cuts but didn't introduce them. Stated some facts and information that led up to the topical video cuts but never directly said "in this next video...". We feel that kept the flow of the presentation without having to do any rough cuts or over production. I'm thinking something like Reading Rainbow.

    Anyways - with that done, we now have to make our edits to the After Effects templates which should take some time. The templates are useful for creativity but editing them to a finished quality product is still time consuming. My video editor is working on cleaning up the footage, green screen effects, some on screen text and editing the production cuts together. With other workload (I have a lot of referral clients to take care of during this process) we should have a finished production by next weekend.

    I'm also contemplating buying Places Scout - though the deal seeker in me is pissed that I can't get it for $97 anymore. I started manually prospecting clients using my own set of Google searches and Manta but realize that time is of the essence and Places Scout seems best. Heck - if it's not against the rules, if someone wants to buy my referral as a trade of services, I will use their affiliate link to buy Places Scout. Best offer wins. :)

    I'll keep this thread updated as I move along.
     
  10. TFGreen

    TFGreen Junior Member

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    Why not create a YouTube Channel for your videos. If your are planning a Live presentation, try uStream.
     
  11. GuinnessMan

    GuinnessMan Junior Member

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    I have a YouTube channel set up with video walk-through's for clients to access. I'm going to embed the promo videos into a my website. I will be doing live presentations in the future but those won't be part of this campaign.
     
  12. GuinnessMan

    GuinnessMan Junior Member

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    Just wanted to give a brief update so you don't think this was another time waster. It's just been busy round here and i'd rather take my time on this.

    Production
    Our production is complete and we are in the final editing stages. Looks like the video is coming out to be about 8 minutes. We used 5 after effects cut aways with me in front of a motion background (green screen) in between cuts to kind of Morgan Freeman each cut. The quality is coming out excellent. Just FYI, if you ever need royalty free music go to:

    allows you to download them directly.

    and with Internet Download Manager you can download music from:

    Physical Media

    I bought 600 DVD's for about $120 after shipping. I could have saved the shipping cost and gone to Fry's but saving $20 isn't worth the time off. I picked up a client who wants their video we produced for them printed to 300 DVD's. So I saved on the bulk purchase. Thankfully, the hoarding of old computer equipment is paying off and I'm able to build a 5 DVD burning station to simultaneously burn DVD's on my own. I've decided to "split" test and send out 300 dvd's and 200 with just a link. My thought's still lie toward the idea that people will watch the whole video if they have to go through the motions of inserting a dvd and watching it v. being on a computer and risk distraction.

    Printing the covers for these will probably be the most time consuming. I'm front loading the costs of the DVD's and the time i'm paying an assistant to burn and label each one onto the client who's ordering 300 prints. They've got the cash and agreed on a price of $1.75 per DVD printed. I probably could have charged more but they paid a premium for the video so it balances out.

    Also picked up 1,000 paper DVD sleeves for $15 bucks. Good deal.

    DVD's came the other day:

    IMG_20130301_121418.jpg


    Mailing

    I was originally going to go the dice in a yellow envelope route but instead after reading this post:
    I'm going the FedEx box route. I confirmed with my local USPS store that they will ship them. Postage will be $.95. Marvelous.

    Just got 400 delivered yesterday. If you try to order more they say they an account manager will contact you --- "ain't nobody got time for that".

    IMG_20130303_123734.jpg

    Prospecting
    Finally going to pick up Places Scout and expedite this prospecting. I have about 50 I've done on my own but would rather spend time on other things. IF YOU HAVE AN AFFILIATE LINK FOR PLACES SCOUT, NOW IS THE TIME. Incentives are nice too (but I'm not sure if that violates your affiliate agreement).

    Tech Assistance
    I have chosen to use local web developers who are either out of a job or in their late years of high school or early years of college. This helps with branding in the local community. They have all been tested (I created sandbox sites for them to resolve issues, make changes and create new product) and are willing to work for 20% of invoice + time incentive bonus (if they finish early they get an additional 5%) + workload bonus (if the do more than 10 sites in a month they get another 5%) with a potential to increase their base % to 25%.

    I will use some BHW services for SEO and Social Media outsourcing on an as needed basis.

    Follow Up
    I have been training two females (who have lots of phone sales, political campaign and charity funding experience) on my product and pushing pushing pushing to have them sell the appointment, not so much the product. They are welcome to go through the sale with the client if they feel the need but I really just want them to sell the appointment. I can close like no other once i'm looking in their eyes - on the phone too - and can get them to spend more money in person as well. Not to mention the fact that my own numbers show that I get more referrals when I deal with people in person. I'm giving them 10% of invoice to start and if they do well - opened up the idea of bonuses and also keeping their job for some future products I've already got in the timeline. The reason they make so much is they will be responsible for strict reporting, weekly sales meetings, scheduling and follow up. They're not just phone jockey's. I have a background in Project Management so i'm running this like a million dollar project and squeezing every dollar I pay them.

    Conclusion

    So far this campaign is going to cost me:

    Places Scout: $197
    Postage: $497
    Flyers/Letter Head: $17 - VistaPrint Groupons used when they have a 50% off sale!
    DVD's: $0
    FedEx Envelopes: $0
    I'm not quantifying my time into this because i'm still working other projects. Besides - my wife is put to work on the mailers and prospecting. <- Pay her a salary and you can write off most of the labor costs on your taxes*

    * I am not a tax professional. This is not to be taken as gospel. Don't Wesley Snipes yourself.

    Total Estimated Upfront Cost: $711

    I would only have to sell 1 of the smallest possible packages to cover the cost of the sales, the outsourced late high school/early college student web developer(s) and the hard costs of the campaign.

    Packages range from $500 to $4,500

    I intend on mailing these all out by March 15th. I'm anticipating some delay because we are contemplating adding more service flyers to the packet but shooting for the 15th.

    There's my update for now. Sorry it took so long to do it. Will post more as more happens.
     
    Last edited: Mar 3, 2013
  13. Pollux0R

    Pollux0R Registered Member

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    Kinda lost, are you sending those packages (using your video presentation twist) to businesses in an attempt to convert them into web design/seo clients?
     
  14. GuinnessMan

    GuinnessMan Junior Member

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    We offer Web Design, Web Redesign (WordPress Conversions), SEO, Video Marketing (from interview to commercial style), Social Media and SOME print media services. Been doing this awhile just by referrals with a lot of marketing companies who don't already offer these services. Figured I'd spend some cash to explore this direct mail idea a little further.