Subdomains or pages in domain

Is there any advantage to using subdomains instead of pages all in one domain?

sometimes you can get multiple sub domains to rank for keywords. they might not all be in a row on the first page, or they might. You most likely won't get multiple pages of the same site to rank for a given keyword.

And as long as you adjust out your title tags, H1 tags and some content, it's a good way to broaden your reach.

search: denver hookup

we have #1,3 and 19 - 3 different domains. Just a simple example.

or search hookup.com and we have about 6 of the top 10 and about 16 of the top 22. there are lots of other sites that have something-hookup.com.

Google treats every subdomain as a brand new entity even if the main domain is years old.

When you have an aged domain the pages build on that profit from the trust the domain has.
Indexing goes faster than with pages on brand new subdomains.

When you build subdomains on a brand new domain it makes no noticeable difference.

Thanks for the advice. I have a one page site advertising a local Car Boot Sale. It's already getting good hits after less than a couple of weeks but I was thinking of adding more content in an effort to get higher rankings for certain keyword phrases.

For some reason I was thinking that creating subdomains rather than pages would help with that process as you would create the subdomain using the keyword phrase as the name, the page would be named the same with title etc and of course links from the main page.


As an aside it's a good little project to cut my teeth on being a complete novice as it's one "item", it's local and there is basically no competion. However Google Keyword Tool tells me people are searching for Car Boot Sales local to them.

Didcot said:

For some reason I was thinking that creating subdomains rather than pages would help with that process as you would create the subdomain using the keyword phrase as the name, the page would be named the same with title etc and of course links from the main page.

Click to expand...

Hope I understand correctly what you're saying here...

You get the strongest SEO benefit from the keyword when your domain is that keyword exclusively.

Like:


("the" is one of Googles stop-words)

When you do a search for a certain keyword in Google you will see pages ranking like:

and

Both version have the keyword in the URL and that's good
and both versions have the disadvantage of NOT having the keyword alone as the URL.

Whether they outrank the competition will depend on keyword optimized content, backlinks, etc.

That's why, in the SERPS, a keyword optimized page can outrank a domain that with only teh keyword(s) in the URL.