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Sub directory vs Main domain content for Niche

Discussion in 'White Hat SEO' started by gh0stxvx, Dec 7, 2016.

  1. gh0stxvx

    gh0stxvx Jr. VIP Jr. VIP

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    Hey guys, just looking for some input on this.

    I'll use mattresses as my made up niche here. I have opted to go for a niche related domain name but not EMD. Therefore I put my pillar articles in this format:

    www.awesomebeds.com/best-mattresses
    www.awesomebeds.com/other-keyword

    So I've created 5 long articles (1500-3000+ words) with a decent amount of searches linking to each other, then some separate blog posts to support them. Because I wanted to target multiple strong keywords this seemed the best way to do it. I've seen people suggesting to just put a pillar article on www.awesomebeds.com and then separate blog posts to support it but I guess you would need to be more niche for that. My question is, am I losing SEO power by link building these articles in a sub-directory? I wanted to get my keywords into the domain and this seemed the best way to do it. I'm mostly asking so I know for next time with future sites I guess.

    Also, I'm trying to diversify my links to the different articles and some to the homepage as I heard the homepage passes on the link juice. I've put 1200 words on it and links to my articles but no affiliate links or worried about the page itself too much - I guess I didn't see it as an important page to rank but if it ends up getting traffic because of the link building then maybe it should be monetised?