I finally got enough balls to go to a doctor's office to talk about seo services. I thought he might kick me out...but i also thought oh well, what do i have to lose? surprisingly, he was very receptive actually. He said he actually recently paid someone to design a webpage for him, he would have hired me had he known sooner. However, every time I tried to explain to him about SEO and web marketing, it felt like we weren't on the same page. I couldnt get through to him - I felt like he couldnt understand what is the point of being on page one. then came keywords time. When I suggested some keywords, again, he wouldnt get the point. he couldnt understand the importance of keywords. he said he wants to come up for his name (who the hell googles Dr. K***** J****?, and if they do google him, they already know he exists, so whats the point?) OK given that background knowledge, here is my question. How should I handle these scenarios. This time, I said "oh, you are right..." but that makes me sound like an idiot. At the same time, I feel like maybe I am the one who is missing the point. is there something that I am missing here? How would YOU have handled this?