stupid question on facebook leads

Most legitimate agencies charge their management fee (usually 10-20%) on top of your actual Facebook ad spend - so if you spend $1000 on ads, you'd pay Facebook $1000 plus the agency $100-200.

Be very careful with "cheap lead" providers offering below-market rates - these often use fake engagement, bot traffic, or policy-violating methods that can get your accounts banned. Always check "Account Quality" in Ads Manager if working with any provider.

For better ROI, try Facebook's native Lead Ads first: go to Ads Manager → "Lead Generation" objective → use custom questions to pre-qualify prospects. This often beats agency results at lower cost.

Focus on quality over quantity - 10 genuine leads beat 100 fake ones every time.

What's your current cost per lead target, and have you tried running Facebook Lead Ads yourself to compare against agency quotes?

Vline said:

All these agencies offering facebook leads, do they charge their fee on top of the facebook cost, or are they telling rouge facebook leads at a fraction of the cost?

Is there any semi grey providers offering services for cheaper leads ?

Click to expand...

Most agencies just add their fee on top of Facebook’s ad spend. Some shady providers promise cheaper leads, but the quality is usually low and it can get you in trouble. Better to focus on legit targeting and ad strategy.

Vline said:

All these agencies offering facebook leads, do they charge their fee on top of the facebook cost, or are they telling rouge facebook leads at a fraction of the cost?

Is there any semi grey providers offering services for cheaper leads ?

Click to expand...

“Cheap lead service” providers (often found on Telegram, BHW, marketplace)

They do not run real ads, but sell collected lead data, or fake leads.

Leads can be:

Old data / scrape (phone numbers / emails taken from external sources).

Fake leads (created by bots, form filled by tools).

Cheap leads from junk markets (India, Pakistan, Philippines) → a few cents/lead.

How to calculate fees: by number of leads (eg 1,000 leads = $50) instead of calculating % of ads spend.

They charge based on deducting all costs of buying advertising accounts, human resources then profit and then calculate the percentage.

Legit agencies charge their service fee on top of ad spend—they don’t sell “discounted” Facebook leads. Anyone promising super-cheap or “semi-grey” leads is likely using risky methods that can get accounts flagged.

Most agencies usually add their own service fee on top of the ad spend, since that covers management and optimization. The actual cost of leads still depends on your targeting, offer, and ad performance.

they usually charge their management fee on top of the ad spend. Some might resell leads, but that's risky and often low quality. Cheaper leads often mean lower intent, you get what you pay for.

Most legit agencies charge their fee on top of your FB ad spend, they’re basically managing campaigns and taking a cut for their expertise. If someone promises “Facebook leads at a fraction of the cost,” that’s usually a red flag means often low-quality, recycled or fake leads.

Most agencies charge their service fee on top of ad spend, but some “cheap lead” offers are usually grey methods that carry higher risk. It’s better to clarify pricing models upfront and weigh long-term stability over short-term cost.

They usually just add their fee on top of the real FB ad cost, nothing fancy. If someone is offering “cheap leads,” most of the time it’s recycled data or junk quality, not actual fresh ads from FB

Yes, currently no company charges based on the actual number of leads received. Most of them only support ad setup and campaign optimization, but the effectiveness - whether there are customers or not - still depends on the content, content, customer file and how you deploy the ad.