Struggling With High Cost Per Call on Google Call Ads – Need Real Tips

• What have you done to lower CPC / cost per call?
• How do you improve call quality and actual conversions from calls?
• Any bidding, keyword match-type, or scheduling tweaks that worked well for you?
• Best ways to filter junk or irrelevant calls before they reach the agent?

Filogery said:

Schedule ads only when agents are converting. And separate campaigns by service type
Your ad content/copy can also be a big factor.. Use a pre-call message to qualify

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yourhighness said:

Hey guys,


I’m currently running Google call-only ads for multiple airline-related services. Calls are coming in, but the cost per call is on the higher side, and some calls are clearly low-intent. I’m sure there’s room to optimize both cost and call quality.


Would really appreciate some real-world tips from those who’ve worked with call-only ads, especially in competitive niches like airlines:

• What have you done to lower CPC / cost per call?
• How do you improve call quality and actual conversions from calls?
• Any bidding, keyword match-type, or scheduling tweaks that worked well for you?
• Best ways to filter junk or irrelevant calls before they reach the agent?

Looking to fine-tune these campaigns and scale safely, so any insights or experiences would be valuable.
Thanks in advance

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zipdrive984 said:

Do you use an airline aggregator or are working as a third party?

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yourhighness said:

we are a third party

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zipdrive984 said:

Do you resell as a brand or under another parties brand?

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