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structured data - is it important?

Discussion in 'White Hat SEO' started by tonyp, Jan 17, 2017.

  1. tonyp

    tonyp Regular Member

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    Hi,

    We don't have structured data on our site and I was wondering is worth the effort...
    anyone here had a dramatic positive change after adding structured data?

    tnx
     
  2. Ding Dong

    Ding Dong Jr. VIP Jr. VIP

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    It is important from SEO point of view. it will make your site easy to understand for the search engine.

    Definitely, it is worth to put your effort.
     
  3. kickthat

    kickthat Jr. VIP Jr. VIP

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    If you're doing it because you want to improve rankings then no. There is plenty of info out there to show that it has zero impact on ranking position.

    However, it can open you up to better search results. Not from a ranking point of view, but if Google knows more about the information on your site it can sometimes offer you a more substantial result in the SERPs, which could increase your CTR from search.

    So yes, worth doing, but don't expect to improve your rankings a great deal from this.
     
  4. fizz707

    fizz707 Regular Member

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    Well, basically, Structured Data Markup is the info you can specify in the code of a page so that Google could add a nice rich snippet to your page in the search results (this may be a star-rating, a location/working hours of your business, event details and so on). So it helps to make your snippet look more appealing and worth clicking on it. So, as a personal point of view this is worth doing. Best of luck!
     
  5. mangoodi

    mangoodi Jr. VIP Jr. VIP

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    Dear Mate,

    It is important to have structured data. It will help the search engine to reach your site and analyze very easily. That will help to rank well.

    If you want good ranking and traffic means you have to put your time and effort on this process.
     
  6. iAuthority

    iAuthority Jr. VIP Jr. VIP

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    Yes, you have done a right job, it will be worth the effort.Keep doing it.