My business partner is in a bit of a panic about something I've done. Whats the thought on dropping an s from a domain. Without revealing too much (although any well respected members who are very knowledgeable in this field - please PM me and you can have all the details) what I've done is this my competitor has mytownboatrentals.com.au and mytownboatrentals.com I've just registered mytownboatrental.com.au and mytownboatrental.com Now where it gets tricky is that their registered business name is mytown boat rental services their site is quite old and has occupied the number one spot for ever. My main site (totally different to above) already ranks 2nd, 3rd and 6th for their main term with some interior pages, but I want to really corner this one, as it's a great niche. Am I safer using the .com or could I get away with the .com.au? And Am I inviting lawyers to get involved - because she'll be pretty pissed off with me. Her site pays 2 full time wages.