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Streamlining campaign setup

Discussion in 'General PPC Discussion' started by bstsystems, Apr 4, 2012.

  1. bstsystems

    bstsystems Regular Member

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    Streamlining campaign setup

    It seems that I am spending way to much time setting up campaigns. I think there's something that I'm missing or doing wrong. Please review my process and help me make it much faster.

    Step 1. (5 minutes) Spend time finding an offer that I have no idea how much longer will be active. For all I know it could be in a list of discontinued offers that I get emailed probably after it's been taken down. So even if I ramp it up, I could be flooding a discontinued offer.
    Step 2. (2 hours) Make landing page including:
    *downloading a bunch of pictures to rotate on the landing page for testing
    *making several headlines to rotate
    Step 3. (10 minutes) Get about 1500 related keywords
    Step 4. (1 hour) Sort keywords into related adgroups, write down negative keywords, delete unrelated keywords
    Step 5. (1 hour) Write ads for adgroups
    Step 6. (30 minutes) Set up tracking & make sure everything works

    For those of you marketing by PPC, does it take you this long each time? What should I do differently?
     
  2. Clicks4Cash

    Clicks4Cash Registered Member

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    Hi, Just wanted to mention I recognise you from WF..its a lot better here eh?

    I am still greenish, but the time scales you mention are similar to mine. Its seems like the LP is what is taking up most of your time. Have you considered using wp-salesengine or optimizepress to make it a quicker process? (I think they are available as [GETS] over in downloads if you want to try before you buy.

    My biggest time drain at the moment is the fricking idiot reviewers over at facebook.