strategy for a newly launched perfume brand in India

Can someone has a full proof strategy for a new brand in India. The perfume is mid-luxury. Thanks in advance.

strategy for what?? Promoting it? Selling it?

Although, you can probably go with PPC (Google ads, FB ads, etc) since it's great advertising method and it will both promote and sell your perfume, as well as increase the recognition of your brand at the same time.

You can also advertise in relevant magazine / ezines / forums / directories... also try to strike partnerships with local shops / retailers. or offer free samples of it in boutiques / bazaars / kiosks / street markets, etc...

You can also check articles on how similar products have taken off and become big and follow their steps...

Yes i have to promote the products as well as sell it and yes i was also thinking to do the same.

You expect us to create or provide you with a full strategy after you have written just one short line in your post? Come on.
Start by sharing what you have already thought about and which technique you would like to use. It will be easier for people here to give you useful advice and tips based on your draft plan.

TaMNoNa said:

You expect us to create or provide you with a full strategy after you have written just one short line in your post? Come on.
Start by sharing what you have already thought about and which technique you would like to use. It will be easier for people here to give you useful advice and tips based on your draft plan.

Click to expand...

means i was thinking about running ads and doing some influencer marketing to promote the product and increase the selling of the products

You should study the purchasing behavior of Indian consumers, especially perfume. Which groups of people buy mid- to high-end perfumes? You can do a market research first.

Launching a new perfume brand in India is an excellent idea but requires a focused strategy. Start by identifying the right audience, this is the key to your success. Highlight your unique value, such as long lasting fragrances designed for India’s basically hot climate. Incorporating traditional Indian ingredients or eco friendly packaging can further help your brand stand out.

For marketing, use social media platforms like Instagram and Facebook of course, to showcase your products visually. Collaborate with local influencers to build trust and connect with your audience. Set up an online store and list your products on popular e-commerce platforms to reach more people. Lastly, focus on quality and follow all regulations to build trust and loyalty. What’s your strategy for scaling distribution across India?