strategy call improvement advice

So I've recently gotten back into things and started having zoom strategy calls with clients, I sell facebook ads service(media buying) i'm at the moment focusing on small business.

The "script" i follow is below

1.Introduce myself to the client

2. tell them what my company does

3.Ask them about their current facebook ads strategy

4.Tell them how it can be improved, show potential case studies and try and close a deal

any advice? these are scheduled calls btw

Offer your clients FAQ

Rubis said:

Offer your clients FAQ

Click to expand...

thanks will try and compile a document

Always ask what specific problem they are trying to solve? Is it a demographic they are having trouble reaching? Is it too high of an ad spend? Getting that information up front is helpful for both parties.

this is my script for anyone looking
Be human


Break the ice


Ask how is the weather, do you have any plans for the weekend, how was the holiday.


Give space


Understand where their head is at


Tell me a little about your company


Be curious


Ask a lot of questions


How they are currently generating leads and making sales


What their pinpoints are


What their success are


What is your service


What is your business goals


How much are you spending monthly


Painpoints


What are your pinpoints


Solutions


Talk about yourself


Talk about what you have to offer and make it sound like the perfect solution


Get details


Ask for details, budget, start date


Ask


Write up formal proposal