Jaames Horpees
Registered Member
- Jun 14, 2017
- 68
- 22
I wanted to ask for some advice on an issue I encountered.
I have a few BH campaigns live and noticed something odd on some that are targeting Canada. They have been running for a few weeks, doing great, but then all of a sudden the conversion just tanked drammatically over the past 2 days
So, I started digging. I noticed that over the past two days my referrers were blank on most of the traffic coming from google, around 10% still had the referrer. And one of my settings on the cloak is to block blank referrers, so 90% of the traffic was not getting to my real page, so I changed this thinking okay maybe google no longer sharing this? And then traffic came through but the response rate on the gambling listings were bad, like less than 5% clicked on any of the listings on the real page, was like junk traffic. Like cheap network buy traffic. I feel like Google sent me crap traffic over those two days that weren’t search traffic, even the CPC’s were a lot less than what it’s usually so I’m just puzzled by this. I know the page was showing to this traffic because I have a pixel that fires when it serves, but less than 5% of this traffic clicked. Usually its around 75% that click something. All the IPs were unique too.
I double checked that I didn’t have search partners/display activated and I don’t, I also checked and tested the cloaking, all is 100% well. Has anyone ever experienced something like this? I know Google is constantly trying to make us blow money and changing things, so wondering if there is a new setting they secretly did to blow money, as I didnt change anything in the settings.
I have a few BH campaigns live and noticed something odd on some that are targeting Canada. They have been running for a few weeks, doing great, but then all of a sudden the conversion just tanked drammatically over the past 2 days
So, I started digging. I noticed that over the past two days my referrers were blank on most of the traffic coming from google, around 10% still had the referrer. And one of my settings on the cloak is to block blank referrers, so 90% of the traffic was not getting to my real page, so I changed this thinking okay maybe google no longer sharing this? And then traffic came through but the response rate on the gambling listings were bad, like less than 5% clicked on any of the listings on the real page, was like junk traffic. Like cheap network buy traffic. I feel like Google sent me crap traffic over those two days that weren’t search traffic, even the CPC’s were a lot less than what it’s usually so I’m just puzzled by this. I know the page was showing to this traffic because I have a pixel that fires when it serves, but less than 5% of this traffic clicked. Usually its around 75% that click something. All the IPs were unique too.
I double checked that I didn’t have search partners/display activated and I don’t, I also checked and tested the cloaking, all is 100% well. Has anyone ever experienced something like this? I know Google is constantly trying to make us blow money and changing things, so wondering if there is a new setting they secretly did to blow money, as I didnt change anything in the settings.
