I feel like a noob asking this but really having a mindfuck with this one... (excuse the language i am frustrated from overthinking!) When performing keyword research for ranking high, do I favor the keyword with high competition and high volume monthly searches or is it the other way around? I think that low comp words are the way to go but to be honest I am not so sure how to comprehend the results I get from the keyword tool... They say that keyword research can make or break your site. I really want to get this straighten out before I waste time doing something that I think is right but is actually wrong. Thanks for reading.