I keep seeing new threads and posts from people discussing how to get the most juice out of keywords in the meta tag. It doesn't matter, just put some relevant words in it if you want to. I always do and it isn't going to hurt anything, but there isn't a lot more to discuss about it beyond that. Google totally ignores the tag. Yahoo, Ask, and a few other SEs look at it, but it doesn't carry any more weight than other content on your page (probably less) and they don't use it for ranking. As far as optimizing for google the best way to use your keywords is to make sure you use them in the content of your page. That's why everyone is always talking about keyword density when discussing article writing. That's the most important way of using your keywords. Next would be to use them in a tag cloud somewhere in the body of your page, and also stuff them into your image alt tags whenever possible. If you want to know which meta tags google cares about read this page: hxxp://www.google.com/support/webmasters/bin/answer.py?answer=79812 And to read more info about the keywords meta tag read these pages: hxxp://searchengineland.com/meta-keywords-tag-101-how-to-legally-hide-words-on-your-pages-for-search-engines-12099 hxxp://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html So certainly use the keywords meta tag if you want, but don't stress over it. It's way more important to use those words in other places on your page. Hope this helps a few people.