STOP Calling Your Services 'White Hat'

ThopHayt said:

Agreed, all link building to Google is blackhat.

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Not really, linking back to another relevant site of yours is not seen as bad in the eyes of Google. Doing it in mass to increase serp is seen as bad.

ThopHayt said:

Agreed, all link building to Google is blackhat. End of discussion. There IS no whitehat link building. There IS no whitehat external SEO essentially to Google.

Going back to the history of the terms though they USED TO actually mean something. Blackhat used to refer only to things that were outright deceitful, things such as click-jacking, cloaking, injecting links... stuff that was barely legal. While white hat referred to traditional link building tactics that we today NOW call blackhat.

But today nobody has any idea what the hell the terms mean. Google and people trying to use the terms as marketing ploys have ruined the meanings.

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What about interview posts with industry leaders? (The people interviewed will most likely link to your post on their blog). What about Infographics where you include information about other industry leaders? (Again, they are more likely to link to it, if it has something about them on it) What about content marketing? (Creating completely bad ass content that blows everything out of the water. Enough so that people have to share it!)

These techniques can ENCOURAGE people to link back to that resource, but it's not something you intentionally ask for.

Wouldn't that be classed as white hat?

What about broken link building?

Sure, you are asking them to replace a dead link with your own, but still, it's completely up to the website owner whether they do it or not.

Wouldn't that be classed as 'white hat'?

xgnux said:

Its in german cant find it right now because he has the habbit of

The Key was "risikolebensversicherung" place 2 i think without linkbuilding in under 1 month




By the way the key is "life insurance" in english i think. or risk life insurance

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Thanks can you please resume his strategy?

White hat SEO mean sit your ass on a chair, do nothing and watch your anal...ytics

Yeah, it's a difficult one. We're clamping down on promises made in the the marketplace and I do try to pick this up but, y'know, there's a lot of text and sometimes I don't always spot it. Also, you have the black/white/grey hat definitions that vary depending on what you read. If you come across a sales thread that's blatantly misusing a term, then report it. If I can see the issue, I'll contact the seller and give them a time limit to make the changes.

Basically, sellers aren't untouchable demigods who throw dollars at mods to stay above the rules. Also, some buyers can have unreasonable expectations and a flexible relationship with the truth. So, we deal with the biggest issues as a matter of urgency and investigate others if it's not entirely clear cut. The best thing that members can do is report stuff like this whenever they see it, so we know it needs dealing with.

JuggernautJukey said:

I still don't understand how people can get away with it. Isn't it something that moderators enforce?

We all know the definition of Blackhat, and most know the definition of White Hat .. So why do all these blackhat services get away with calling them white hat? Even the most well known service providers are guilty of it.

I can't count on 2 hands the amount of times I have clicked a 'Completely White Hat Links' bla bla bla thread, just to see more directory submissions, web 2.0 posts, PBN links and all the other blackhat techniques.

'Manually Built' does not make a service white hat, no matter how you word it.

Am I just nit picking, or does anyone else think they shouldn't be allowed to advertise as white hat, when they clearly aren't?

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I agree with you 100%. But I also dont think that if your going to be a true SEO and use it as your main traffic generation strategy that you should be using any backlink services. Build your PBN and social signal service, it will save you time and money in the long run, while sky rocket your results.

agreed. all rather confusing and misleading.

MacArthur said:

Hats doesn't matter.. Its all about ranking.

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Ha! Spoken by a true online marketer. I agree with it. As long as our website ranks, white, black or grey doesn't matter at all.

RTSteam said:

Ha! Spoken by a true online marketer. I agree with it. As long as our website ranks, white, black or grey doesn't matter at all.

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Of course it matters. Why waste all the time and money to rank at the top, when you know a small change in an algorithm can knock you straight to the bottom. Or a manual review from Google can completely deindex you. Why would you want to risk that?

Unless your goal is to milk it for what its worth until that time comes

Couldn't agree more mate. I even was hiring on odesk/upwork and I put in my description something like: "listen I know what I am talking about I do not want whitehat links because you probably wont do it so if you do blackhat (which is what I want) thats fine just be honest and tell me what your doing."

No one would ever admit to doing blackhat lol. Even though they promise to build thousands of links with no content or anything