Let’s start with the basics and the main reason why penalties exist in the first place – link building. This is one of the most widely spread SEO techniques. It is used for improving your site’s ranking and traffic. Links, as one of the most important ranking factors, count as votes for the site they point to. The idea is to create links on other sites that will lead to your site in order to increase the authority of your site and get you more visitors. Higher authority and traffic can result in more leads, sales, customers, conversions or anything else really, depending on what your goal with the site is. That kind of links are called backlinks. Getting backlinks may sound easy at first but anyone who has some serious background in link building can tell you it’s not all sunshine and rainbows. There are different ways you can create backlinks for your site such as submitting your site to various business directories, through blog commenting, press releases, guest posting, broken link building and so on. Any method you choose, keep in mind one thing – not all backlinks you create are good ones. It’s silly to repeat this once again, but there are still SEO ‘experts’ that are saying otherwise. If you somehow still get a manual action penalty, by your fault or someone else’s (negative SEO), we prepared this tried-out, proven-to-work, step-by-step, all-cards-on-the-table manual action penalty removal guide. Who is this guide for: Website owners – to see why it’s a good idea to invest in good links Webmasters – to see consequences of creating bad links Penalty recovery experts – to see how we do it and exchange experience and ideas Penalty recovery newbies – to learn how to deal with penalty on their own What will you learn: What are usual causes of unnatural links manual action penalty How to avoid unnatural links manual action penalty How to recover any site from an unnatural links manual action penalty SEE THE FULL GUIDE HERE along with screenshots and tips!