Stealth advertising - xrumer-scrapebox

I hear a lot about stealth advertising. You probably heard or watched youtube video of cell phones poping pop corn just by having 4 cell phones. Well, it was not about cell phones or brands but it was more about buying a popcorn because you want to try it out. It is a creative way to explore other areas of a product.

The idea: Instead of cookie stuffing forums, etc you can create stealth marketing. Any ideas/suggestions how to get started? especially in affiliate marketing?

so, do you know already how to do it ?
;]