Stats for Dec 2010 - Need advice

These are my stats as affiliate for a health related product.

1921 visitors
241 Hops 7.97%
4 sales 1.65%

Considering that all traffic from google (currently #6 for highly competitive keyword) so laser targeted traffic here.

Are these stats bad?
Do I need to change the landing page?

Scripteen said:

Are these stats bad?

Click to expand...

No. Your conversion rate are pretty good. Here is mine, just for comparison.

1 Dec 2010 - 31 Dec 2010

Total Traffic : 303
Hops Click : 90
Sale : 1

Scripteen said:

Do I need to change the landing page?

Click to expand...

Having a split test will be wonderful to see which LP have higher click through rate. More hops click = higher sale probability.

OR

If you are in a fairly large niche, capturing their email will be the right choice for further offer

Your stats are pretty good. However it may depend on your product too.
For one of my product

Hops 233
Sale 1

While the other
Hops 77
Sale 4

Thats a pretty good conversation rate.

Word of warning: if you plan on changing your LP be careful, any changes to it could cause your rankings to fluctuate so just be prepared to temporarily drop a few positions.

Last 30 days

134 hops and 4 sales.