Hi everybody, First of all, the BHW community is amazing, I have read a lot of smart people giving great advice here, thanks! I have a unique situation: I've launched a real home fitness DVD product with a partner. We need to rank the ecommerce site for high-competition keywords (e.g. home exercise dvd, workout dvd for women, weight loss program, etc.). I'm a total SEO beginner so I really need your help with this. Since this is NOT a churn and burn website I cannot afford to do anything that could damage the site a few weeks/month down the line, so my questions are: 1) As a startup we have little cash, but we can spend about $500 a month on this. What would be your recommendations for ranking fast in a situation like this? 2) Would you go black, grey, or white hat for a site you want to keep for years as a legit business? 3) Can you recommend any services on the marketplace here that would help us rank quickly for high-competition keywords but are safer to use? Thank you everybody in advance! You guys are great.