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Starting out in ORM - Which businesses are best to target?

Discussion in 'Offline Marketing' started by burdsthawurd, Apr 3, 2013.

  1. burdsthawurd

    burdsthawurd Registered Member

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    Hi everyone,

    So I don't post here a lot but been a member for a while and read this forum quite regularly to get inspired to make money, however I usually end up losing interest and going back to my day job. Well I have been made redundant from my day job now and funds are running low and I really want to give this a shot and find some success in it. I have quite a bit of spare time right now to work hard on this.

    I'm based in Perth, Australia and I want to know some methods of finding potential clients for ORM and general SEO. I'm not looking to hook huge clients but would rather get some low-value clients and succeed with them to build up my own reputation for ORM then look at landing the bigger dogs.

    I'm wanting to know who or what businesses or individuals are best to target for ORM services that are known to spend money on such services? Hotels? Restaurants? Lawyers? Small time politicians?

    My knowledge of ORM is very low and I admit that, but I am no stranger to getting clients for something I do not know a lot of, then outsourcing the work or learning as I go. This method has worked well for me in my past, fake it till you make it!

    If there is someone who wishes to partner up with me on this please get in touch.
     
  2. cash202

    cash202 Elite Member Premium Member

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    Dear mate,

    It is a worst time to start a business with "very low" knowledge about it when your "funds are running low".

    You'll be doing a lot of stuff knee jerk reactively as, to me, you look like you are motivated by going away from "problems". In my personal experience, it is a surefire way to failure.

    Why the heck you want to do ORM? It's a way harder than normal SEO for "plumber in Perth". I worked with shitloads of clients over the years and none of them ever needed any ORM.

    Honestly, ORM maybe needed by someone with high visibility who has real troubles, like police arrest newspaper article appear when someone searches for their name. But they will do it rather quietly via recommendations or via their own network of contacts. Do you really think they will go to someone random who is looking to provide ORM with "very low" knowledge about it?

    Anyways, ask away. I am based in Sydney. Will be glad to help a fellow Aussie.
     
  3. garrido

    garrido Supreme Member

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    ORM: Object-relational mapping?
     
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  4. burdsthawurd

    burdsthawurd Registered Member

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    Thanks for your input. I do however have to disagree. I see a market for ORM in the small things, such as offering clients good reviews or replies to the bad reviews they have had against their business. I dont see ORM as just reputation slander management but more of a means to gain respect as a business or individual in the eyes of the viewer online.
     
  5. Paranoid Android

    Paranoid Android Jr. VIP Jr. VIP Premium Member

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    restaurants my fav pick
     
  6. burdsthawurd

    burdsthawurd Registered Member

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    Online Reputation Management.
     
  7. Jackmitch

    Jackmitch Regular Member

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    I would say dentists, lawyers, some restaurants (especially those with delivery that isn't cheap) and remodeling contractors. Anybody who are likely to have money set aside for marketing purposes alone.
     
  8. mr_neo

    mr_neo Regular Member

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    I'd say lawyers and doctors are good targets.

    If you want to find only in Perth and nearby, one way to begin is to search all the popular scam reporting sites (scam.com, ripoffreport and all others) Be creative. Where would people complain about a scam?

    Search the sites with site: operator + Perth (or another city) on Google. You'll find listings of shady people. Find out those who are most messed up.

    Prepare a presentation showing how much money they lose every month because of those bad listings showing up on first page for their keywords.

    That's the amount you can make them back.

    Justify your fee. Profit!
     
  9. Dr.Reed

    Dr.Reed Newbie

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    Hey Burds

    Just to chime in with ORM I would seriously advice against fake it till you make it instead find an ORMer to outsource to first especially one that already has good recommendations.

    Think about it ORM and say the law profession are very similar in that you implicitly trust the professioanl to get you out of trouble or fix something to return life to the normal status quo.

    Nothing pisses people and drives them into crazy mode than paying someone to get rid of their troubles only to find they didn't know what they were doing, not mention the effect on your own reputation its defo not a risk you want to take not especially right now.

    In addition you will need to able able to know enough about ORM to be able to even explain to the prospect/lead business owners have a keen sense of perception honed by years of fending off all sorts of salesmen since day 1 of their business when they had a phone installed.

    So my advice would definitely be 1st find a reputable ORMer to outsource too agree the rates so you know if he charges X you need to add Y to make a profit.

    Then in the meantime you can learn about ORM I'm sure just using the search function on this site will put you on the right path.

    Secondly in terms of who to go for I know the general rule/myth for Offliners is that lawyers dentist surgeons can afford to pay the reality is no not really its the size of the company that matters.

    E.g. a solo practicioner will not have as much disposable income as a Mid size firm for ORM casualties remember ORM is an incidental/reactive expense aka above the line budget expense.

    So choose very carefully and create the perception of an expert and you have a big brand behind you.
    You'll need to understand how to also write a proposal and to show the value of what you are offering.

    In choosing prospects to go for my number 1 advice is go for what you know 1st if your job was in accounting then go for that, if it was in retail then go for that.

    If you feel that what you know isn't where you want to start at then well
    Restaurants, Hotels and other B2C establishments with bad reviews could be good places to started.
    Think outside the box e.g Vets,Care homes and hospices rely solely on a good reputation otherwise nobody will place their elderly parents in their care but again you need to find the ones who have the bad reviews and can afford it.

    Hope this is a good action plan to get started.

    Good luck with it all.
     
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  10. burdsthawurd

    burdsthawurd Registered Member

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    Thanks for the advice.

    Can anyone recommend an ORM'er who would like some more clients? I feel I will be able to bring in clients quite easily. What is a fair commission?
     
  11. neutralhatter

    neutralhatter Jr. VIP Jr. VIP Premium Member

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    That's what came in mind to me first too.
     
  12. Dr.Reed

    Dr.Reed Newbie

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    Its more than likely going to based on the job for instance there are two types of ORM technically 3 as I will show below
    Personal/ Individual, Business ORM then there's cyber bullying which is not exactly ORM but still has ORM connotations.

    Here's an example I wrote in another post about someone looking for some help in ORM


    You can see the prices can vary and really spiral depending on the problems and the budget of the client so you need to know the lowest job that can be done by your outsourcer and how much it will cost but then you also need to know a bit more about ORM so you can make better judgements all ball park figures when you are in a meeting or even over the phone.

    Although over the phone you can always say let me run some numbers and get back to you but if you cold/warm called them they'd expect you already to know the numbers then again cold/warm calling should be used in my experience to get a meeting as that leads to higher close rates.
     
  13. burdsthawurd

    burdsthawurd Registered Member

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    So if your low end ORM client is worth about $4000 minimum, would a fair commission be 10%? How come the likes of reputationdotcom only offer $30-50 for bringing in a client? Seems low?
     
  14. proson

    proson Registered Member

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    ORM? Hunt for PR firms who has access to big brand companies in your area. These clients are much concern about their brand images online.
     
  15. Porcupine

    Porcupine Newbie

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    OP, I'm interested in knowing more about your partnership proposition... What did you have in mind?

    Please skype me at: porcupinehub

    Regards,

    Audray
     
  16. Dr.Reed

    Dr.Reed Newbie

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    If Rep.com are still offering anything its simply a finders fee I think they did it primarily when they started out.

    But yea essentially its a finders fee.

    In terms of commission 10% -15% is always what Ive known to be the going rate depending on the level of the work done by the person sourcing the contract and level of work they do in fulfilling the contract e.g are they part of the team working on the job or are they simply a referrer/supply of work to the ''talent''.

    Good example look at football agents and their roster then look at people who refer personal injury claims or that sort of stuff Fees are very different.
     
  17. allenjohnson

    allenjohnson Newbie Premium Member

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    I landed my first rep management client almost ten years ago. Coming up with that first retainer price wasn't that hard, they were losing lots and lots of money due to negative search engine results.