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Starting My ORM Journey Using 7878's Methods With Twist

Discussion in 'Offline Marketing' started by nashtastic, Dec 10, 2012.

  1. nashtastic

    nashtastic Newbie

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    First thread post here, just want to let everyone know a buddy of mine and I have been really researching Online Reputation Management after reading 7878's thread and are going to be sending 100+ Letters to different small business owners in the area using his method, and are going to offer three different packages at three different prices.

    Tier 1= Quick fix of reviews: $400.00/M

    Tier 2= Quick fix + Social Media + G-Alert updates and management: $700.00/M

    Tier 3= Tier2 + Review Funneling and 500 postcards a month to entice customers to visit review funneling website: $1250.00/M

    We plan on doing this as legit as possible and using fiverr outsourcing only when absolutely needed.

    The twist we will try to implement is using our review funneling website as advertising space as well to promote local small business. The beauty is we live in a mid sized town with a lil over 180,000 people no big companies and alot of people who don't know much about this kind of stuff. We are also riddled with mom and pop restaurants with one or two reviews online at most, we also have a good amount of car lots who I know, having worked in one of them, that this would be really valuable to them.

    wish us luck, I will keep you guys updated
     
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  2. Alinea

    Alinea Junior Member

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    Who are you going to send the postcards to? The clients' customers?
     
  3. hateandbreak

    hateandbreak Supreme Member

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    Have you sent out any mails yet? Glad to hear your jumping on this, would like to hear your updates :)
     
  4. Execute

    Execute Supreme Member

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    Good luck with your strategy, make sure you go prepared with a pricing strategies as some of those may price out a lot of the small businesses.

    Also what were you planning on outsourcing to fiverr? Just wondering because if it is social media services it could do more harm than good in the long run as the service are exactly high quality.
     
  5. danny_563

    danny_563 Registered Member

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    I'm in a small town also and can't see businesses here being able to afford high recurring payments. Will be charging around $50 a month for maintenance etc
     
  6. nashtastic

    nashtastic Newbie

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    The clients customers, and to keep in their place of business to hand out as they so please.
     
  7. nashtastic

    nashtastic Newbie

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    We sent them out just recently! (its time consuming doing 7878's method over 100 times haha)

    Also I talked to the general manager of a car dealership I used to work for if I could use them as a test and reassurance for future customers, giving them a way lower rate than my posted rates of course and he agreed!
     
  8. nashtastic

    nashtastic Newbie

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    Outsourcing would be used for positive review posts on different review sites like google places, as a last resort method.
     
  9. nashtastic

    nashtastic Newbie

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    Completely understandable. The businesses we mainly focused on were the ones we know that are owned by big names here in our town and can easily afford that, good examples would be name brand car dealerships, Hotels, insurance, Loans, medical and law firms.

    as opposed to mom and pop shops, or small restaurants.
     
  10. nashtastic

    nashtastic Newbie

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    {UPDATE}

    All 100 letters have been sent! and are waiting for replies.

    Set up a test client with a former car dealership I used to work at, they are paying significantly less than posted prices

    ​I HIGHLY RECOMMEND SETTING UP A TEST CLIENT, YOU CAN USE THEM AS AMMO TO CONVINCE FUTURE CLIENTS

     
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  11. jimbo13

    jimbo13 Newbie

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    Ok well here is something to think about. You went to the car dealer and just spoke to them, offered them a less than advertised rate to be a test case and they said yes.

    Are you not tempted to just do this with various niches? Technically they are all test cases if you word it right. We are starting up with ORM in the xyz industry and are looking for a test case yadda yadda yadda

    Saves on postage and waiting.

    Dan
     
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  12. hateandbreak

    hateandbreak Supreme Member

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    Great idea with 'test client'. Great way to hone on the skills of ORM and to better review how your service can be in effectiveness. This is a great way to acquire new clients and charge them the totality of the service. Any update on how the mailings went?
     
  13. nashtastic

    nashtastic Newbie

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    Never thought of this! so simple yet never strayed into my mind. thank you I will implement this.
     
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  14. LanceV

    LanceV Junior Member

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    Best of luck on this journey, looking forward to see how your price point works with the "mom and pop shop" demographic.
     
  15. DSMPowah!

    DSMPowah! Guest

    I am doing it too. I actually thought about doing something along these lines before I read it, but reading 7878's threads definitely gave me a much better idea of how to do it. Good luck, make some money!

    REMEMBER Boiler Room: No wood!
     
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