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Starting my ORM company...does smart filtering work?

Discussion in 'Online Reputation Management (ORM)' started by tylercason, Sep 9, 2015.

  1. tylercason

    tylercason Newbie

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    i am using my system based on 7878 thread but i have tweaked a lot of things to be as professional as possible, i am not a expert on SEO but "originalposter" has a review funnel system i am going to use to filter bad reviews straight to ME and good reviews to major review sites, the bad reviews go to me because i am going to email my clients reports every month, also i am going to give them 500-1000 feedback cards to "staple" to receipts of customers, my question is what should i charge and will this system work if my client "staples" 500-1000 feedback cards a month to customers...?? i want to give them results, any opinions or good feedback? i am very motivated and would love help and yes i have read 100 threads on this topic lol
     
  2. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    You won't get a great response rate unless there is a benefit to the customer.

    If you're just setting up a review funnel and emailing them a monthly report I would say in the low hundreds per month. I would make sure and focus on businesses that have negative reviews so you can make sure you're actually helping them with an existing problem.
     
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  3. Avid Learner

    Avid Learner Regular Member

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    To add to BHopkins advice...

    The 7878 method is a good start, but are you planning to offer more services to your client base built from this method?

    The funnel is something of an "entry level" to ORM type services to offer your clients. Once they get serious about this aspect, they will want more, and you need to have an answer for that.

    As for charges, is there anyone in your local market that you can benchmark against for something similar, if not a funnel outright?
     
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  4. tylercason

    tylercason Newbie

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    thanks for the feedback, and there is nobody in my area doing it, i am also having a hard time find "a lot" of bad reviews i find them just not in bunches and i am in the usa , would $399 a month be a good start as i believe just the review funnel system is a soild system that can really help a business, also as in planning more services i do not have great knowledge of anything else to offer or even if i did offer something what would it be? and how could i provide something that i know anything about...? maybe those are questions i should ask myself lol just curious i have did a lot of work into just the review funnel system because i stand behind it like i said , any feedback would be good tho thanks
     
  5. tylercason

    tylercason Newbie

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    also i have a great sales team behind me, me and my dad have been running a painting business for 8 years he's been doing it for over 30, he is a top-notch salesman so im sure this is a huge plus on my side but i would like to learn about more services to offer, the more the better, i just want to provide true quality and run a genuine business
     
  6. Avid Learner

    Avid Learner Regular Member

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    Dude, either you are not looking hard enough, or you live in a very small community. Even a city as small as Billings, Montana (160K pop) has a firm (within the same area code) doing this. If so, you might need to rethink your strategy - say, targeting the nearest larger population center.

    There are a few threads that talk about how they find candidates for this. It is not easy.

    If you live in such a small community where there are no ORM service providers (or related services), then it won't be much surprise to see few results in your search for candidates with bad reviews.

    In the past, I've contacted firms in the same industry, but in a different geography (i.e. low chance of being a competitor), and asked about approach, strategy, etc. Since you may well be in a very small center, you might try the same with someone friendly on the other side of the country.

    On pricing, it all depends on who the client is and what it is worth to them. If your community is that small, it may be a challenge to find clients willing to pay $399/mo - how much are their buyers influenced by online reviews vs word of mouth? If your community has a guy that already does this, but, say, for $50/mo, you will have to provide some value add to justify more.

    There are plenty of services to offer, easy to find by just skimming through BHW, and by checking online what others are offering. It is not an entirely unique business.

    Since he has been successfully running his own business, maybe he can help you with targeting, review your letter, pricing, your sales pitch when you do get a call, etc.

    Since your father runs a painting business, have you considered lead generation? His would be the perfect one to practice on.

    You ask a lot of good questions, but many are answerable by some research, both online (BHW and beyond), and offline.

    BTW, I realize this is just a forum, but hope your 7878 letters are not written in similar fashion to your posts. They need to be dead simple to follow your points.
     
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    Last edited: Sep 10, 2015
  7. tylercason

    tylercason Newbie

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    wow great feedback thanks for taking your time to write all of that! 2nd my letters and everything are professional , my post on here aren't i understand lol i type to fast for my on good, also my city is small but not 2 small, i have searched for ORM in my area, i am going to look again to re-assure myself that nobody is doing it, or if they are learn from my competition, and i haven't considered using leadgeneration (i will look into that). also i am going to look on BHW for other services to offer..should i just look in the SEO services thread?
     
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  8. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    "In order to be successful, one must project an image of success at all times."

    -Peter Gallagher as Buddy Kane, "American Beauty"

    If you are looking for services to add on to a package for your potential clients, I'd suggest the following:

    Local citations from Andrew Scherer from Marketer's Center ($39): Click
    Press release from PauloPaul ($49 if you write it): Click
    Backlinks from hazephase ($20): Click
    Content from Kye (Varies): Click (just got a review copy back, very HQ work)

    There is also Linkpushing from BassTrackerBoats and Speed Rank Revolution from t0mmy. Both highly regarded services from highly experienced forum members. They are monthly and pricey when you dig into it, so I wouldn't hit these until you've got some clientele.

    If you have any specific questions, feel free to post them here and I (and hopefully BHopkins up there, as he's a lot more experienced in this niche) can answer them. Best of luck!
     
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  9. Silvslava

    Silvslava Registered Member

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    Great :headbang:. I am 80% sure that your smart filtering for reviews will work. As a user positive reviews will improve the reputation of company in front of me.
     
  10. Simonseed

    Simonseed Registered Member

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    7878 is a good method for you.
    And the question you asked depends on you. You must have to take a guide for this that will help you a lot.
     
  11. Odinsupremacy

    Odinsupremacy Regular Member

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    Is there any guides on the forum as of now, or should someone write one?