Starting in a high competition saturated niche

There has been a niche I wanted to get into and write content for/become an authority site for. I have wanted to do this for a while. I was previously even considering writing a book on this topic.

The issue is the niche is unbelievably saturated. Most relevant key words are in the 70s although some articles can obviously target some lower competition stuff but most relevant keywords are high 30s to high 40s in moz - low competition in this niche is still around 35). There are well resourced competition, big authority sites (although with a wider focus than my niche) and even some government websites that rank. However, their content is not that good from a user perspective. In some cases it's downright misleading.

There is one huge general authority site that is completely dominating (91 domain authority and many millions of high quality backlinks) but that site has this niche has only one of its topics. It's a more general authority site that covers 100 or so topics and my niche is just one of those topics.

The highest ranking more focused authority site that targets my niche has 48 domain authority, 5394 backlinks with 82% d0follow and 902 referring domains.

I have some original content/original ideas in this niche that truly answers questions/solves problems for people. I was thinking of just going ahead and doing it anyway and hope great content will win out over mediocre content in the long run. I am not sure though if I am going to be facing a losing battle being just me trying to pump out content in a niche covered by a huge authority site. While it's something I am interested in, I actually also want to get somewhere with it.

You need to find keywords you can rank for within that niche.

Make a page for every keyword you can find that has a spot in the first page you think you could take in a year.

If you dont know use Moz and write an article for everything under 20 you can find.

If it's a really small niche you might consider doing what the huge guy did. Pick up the broader niche so you can find enough content you can rank.

Could you fake interest in the broader niche enough to write good content?

from your numbers, I believe that it would take time to get any hold on this niche. If you have that patience and willing to spend money on that niche you could carry on.

MountainGuy said:

You need to find keywords you can rank for within that niche.

Make a page for every keyword you can find that has a spot in the first page you think you could take in a year.

If you dont know use Moz and write an article for everything under 20 you can find.

If it's a really small niche you might consider doing what the huge guy did. Pick up the broader niche so you can find enough content you can rank.

Could you fake interest in the broader niche enough to write good content?

Click to expand...

The broader market is way too broad and would be inconsistent with the whole brand idea I have. The difference between the huge guy and the niche would be like the difference between an authority site that covers all out door activities vs say a fishing niche (not my niche, just an example). That huge guy covers the entire field. It's well beyond my capabilities to write good content at that sort of scale. However, there may be some topics in the lower competition key words i could cover that I could rank for. However, like the fishing example, obviously if I was doing fishing I would want people to come who were interested in fishing but maybe there would be a way to draw in traffic for people searching for a specific type of bait or something so maybe I could apply that thinking to my niche.

If you want to pm your niche or broader niche I'll send over a good keyword.

Pm me the 90 da site if you don't want to give up to much. Although the keyword might not help you as much then.

It's funny you said fishing. I'm building up an outdoor site now and fishing is where I've been writing recently