Better try to spend your time working as an affiliate to a dating site rather than build your own.
Just my 2 cents
Thanks
Teo
Definitely a good thing to remember, and also that you can do both! (as long as you get clearance from your AM 1st). I've worked with some simply outstanding adult affiliates over the years, many with great promo tools and smart AM's that are there to help, but they can't do everything and when you're pushing adult it's nice to be able to alter your own landers whenever you need to, as just an extra word or subtle nuance here and there can be the difference between getting a sale or not, hosting your own dating site gives you that edge.
I think it all boils down to expectations-- if you're wanting to just go out there and start the next match.com... don't. Those places build things and start out with the funding to advertise it everywhere and snare enough suckers to float by until they're profitable. If you're already driving a good amount of adult traffic and making sales and starting to think "hey it would be cool if I could capture all this traffic myself on my own site" then by all means, FUCKING DO IT, because YOU CAN.
The most difficult part of this (aside from driving traffic) is the payment part, for which a various number of solutions exist. Nowadays I think it's a little harder due to I believe Visa wanting this bigass deposit when you open your merchant account. If you can't swing that, start thinking of alternative ways to monetize, a points system tied to a paywall comes to mind.
With any community type internet thing, stats can be faked, so never let that hold you back. You can make it show you've a million registered users with 25k of them online, forums do it all the time. Keep in mind though that there's been litigation over this type of thing internationally, though in the stories on it I read there seems to be a large amount of fleecing going on with certain people starting it, I'd refrain from billing someone thousands if they lose their heads or whatever.
Other than that, yeah. DOOOO IT.