Micro-niche blogging can still work.
But keep in mind that the window of opportunity for online publishing in my opinion is quickly narrowing and closing.
Why do I say this?
Well, in 2023, OpenAI launched ChatGPT, and the game has changed.
While there are still lots of websites getting a lot of traffic from Google, it's only a matter of time until that traffic starts dropping drastically and depending on what you're doing, goes down to zero.
Why?
Consumer expectations are changing.
For the longest time, Google has trained people to expect a list of websites when they do a search.
This stems from the fact that search engines like Google and Yahoo! arose during a time when search engine technology wasn't all that sophisticated and accurate.
It was very easy to spam search results.
That's why when you see a list, you get some sort of psychological guarantee that somehow click through and find the answer.
Well, fast forward to today, there's a tremendous amount of trust given by consumers to the one-answer format of ChatGPT and its competitors.
What this will lead to is a change in consumer's assumptions and expectations of what a search result should look like.
Once we get there, you can say goodbye to those lists of links.
There's really no incentive for people to put a blog of online information for Google to crawl and index because Google will start getting data from "trusted sources."
If you've been following my account here, you will notice that I've been posting links to deals that OpenAI and others have been getting into.
Expect more of this.
If you think about it, a lot of Google's content initiatives like EAT are actually solved by simply partnering with trusted data sources.
So what will happen in the future, as far as the current trends would support, is that there is going to be a two-way split in search.
On the one hand, you have a tremendous amount of gatekeeping by "legit data sources."
I'm talking about actual medical associations for medical information, law firms or legal associations for legal information on one hand, and purely local business information on the other.
So what the landscape looks like is that there is going to be either a hyperlocal focus, which is very dispersed and spread out and hyperlocalized, or on a macro search level big data companies or data organizations where there's a tremendous amount of professional gatekeeping and small publishers simply cannot compete at that level.
Your best bet, if you want to start a blog to earn and you want to futureproof it, is to focus on local businesses.