Ferma, i'd agree - however - sometimes it can be useful to think on ones feet and get the force to make an idea work.
Perhaps promote it as an "adult only" video conference service, or a really targeted niche ... nothing sells more than "talk face to face to other old aged, middle class, cat loving widows who need reconciling with their grief".
Anything that helps with a pain (i.e. in this case, a video support group), would help hook in and keep good traffic. This should have been done outright on the project though!
Lessons learnt, i guess!