Start with google and meta

Hi BHW,


I'd love to get some advice from the experts here. I'm a bit lost on what to use to make money with PPC campaigns. Back in the day, I used to collect Push subscribers, which made me really good money, but that's a thing of the past now...


Recently, I've tried doing a lot of different things with pop/inpage traffic, but it seems to be low quality with low intent.


I've read users on here saying that Facebook and Google Ads are easier because they have high intent. I'm open to trying them, but I don't know what direction to take.


I've noticed casino + PWA is very popular, though I'm not sure how difficult it would be to get depositors.


I look forward to your replies.

i wouldn't jump straight into casino just because everyone's talking about it. google search and meta are pretty different when it comes to intent. with google, people are already searching for something, while on meta you're usually interrupting someone scrolling. i'd pick one offer, check that it's allowed on the platform, and run a small test focused on actual conversions. cheap traffic means nothing if nobody takes the action you're paying for.

linda held said:

i wouldn't jump straight into casino just because everyone's talking about it. google search and meta are pretty different when it comes to intent. with google, people are already searching for something, while on meta you're usually interrupting someone scrolling. i'd pick one offer, check that it's allowed on the platform, and run a small test focused on actual conversions. cheap traffic means nothing if nobody takes the action you're paying for.

Click to expand...

Thank you for your response.

I'm going to look into something to run on Google Ads, maybe it's the simplest platform to generate conversions...

if you want to do ppc for lead gen instead of offers, is it easier to run ads yourself to a landing page and sell the leads or just run ads for a local business on a retainer? what would you start with on a small budget