4. Improved Google Rankings
Google’s
HTTPS Everywhere initiative alone guarantees a
slight ranking boost for websites which offer HTTPS by default. Know in advance that this boost alone isn’t dramatic or, let alone, a silver bullet as people often try to represent it.
This ranking boost is what Google calls a “
very lightweight signal” meaning that you’ll have a very, very small advantage over your competitors who don’t use HTTPS yet and that implementing HTTPS alone most likely won’t push you to the top of search results as there are much more important signals, such as high-quality content and high-authority backlinks.
The most important thing to understand about the value of HTTPS for Google rankings is that
combining the migration itself with the previously mentioned benefits which
also guarantee improved rankings (
website speed from HTTP/2 – especially on mobile, increased CTR from using HTTPS schema in URL – yes, CTR is a ranking signal) makes a combo which can result in a meaningful rankings improvement.
This is what is called a
holistic approach, a sinergy of individual components which provides more value than each individual component alone.
HTTPS Everywhere talk by
Ilya Grigorik and
Pierre Far from Google I/O 2014 for those looking into migration to HTTPS. They are discussing some interesting aspects of the entire process as well as busting decade-old myths (
please disregard any mention of SPDY protocol as it was deprecated in 2016 in favor of the HTTP/2).
Google has a dedicated
Secure your site with HTTPS article in Search Console’s Help section which offers some best practices and points to some common pitfalls in the process. Additionally, their
Site Move help article has an FAQ covering some burning questions in regards to website migration to HTTPS and its benefits.
Source:
https://fourdots.com/blog/why-you-need-ssl-to-rank-better-in-2016-and-how-to-set-it-2169
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