Let's talk backlinks for a moment, but first let me take you up to date. I'm doing local & organic SEO for a law firm, and as we all know, law firms are one of the most competitive niches on the web. Of course, when I started off with this firm all I wanted was to make a better looking website for them. It was crap. I hate an ugly interweb. I'm sure I'm not in very good company on that one. Anyway, after I completed the site I then realized it wasn't ranking - and so my new love/hobby with SEO & BHW was born. That was in November, and for the next 8 months I've tried everything: buying high pr links, buying crappy fiverr gigs, doing as much white posting as I could, etc. It always just seemed to be hovering on page 2 because I have a hard time fighting with the guys that have no problem spamming links anywhere they can cram them. They buy them, trade them, etc. and I just won't go that route (no money/authorization for that). So now I've decided to try once more for top ranking. Step 1: re-did they G+ Local page with geo-tagged pics (hope it helps) and just googled competitors name and address to find their citations. The way I figure it, big G theoretically will rank citations in order of importance, right? Who needs citation finder services - G is the only one you need. Wrote them all down and cross referenced them with other top rankers in local search. There seems to be only 40 good ones, the rest are just crap directories (checked in other states too). Of course, there's pay directories in there as well, but I can't see G liking those. Scammy. Step 2: I need to do the same thing with organic links now. G search isn't good for that sort of thing, so I'm going to have to bite the bullet and pay for a service, hopefully grabbing a few they already have. I figured majestic seo would be my only choice, but I recently found ahrefs.com (from a BHW post!) and i like the way it's designed WAY better. like i said, I'm allergic to ugly. My question, oh great ones, is what do you find to be the better service: mejestic seo or ahrefs? Do you know any others? What do you think about all of this? Spying on the competition.... I love it.