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Spying on competitors: Identifying retargeting pixel?

Discussion in 'Media Buying' started by bigman, Jan 18, 2015.

  1. bigman

    bigman Jr. VIP Jr. VIP Premium Member

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    I'm trying to spy on how my competing media buyers are doing their campaigns. Obviously I can see their ads and landing pages etc. But what I'm in the dark about is how they are doing their retargeting.

    How do I identify the retargeting cookies that get placed on my computer when I visit their site? Is there a convenient way of finding out how they are retargeting and what other ad networks' retargeting cookies they are placing etc. ?
     
  2. sashablack

    sashablack Elite Member

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    If you want to know if they are using Facebook Pixel for their retargeting look for code in their site:

    <script>(function() {
    var _fbq = window._fbq || (window._fbq = []);
    if (!_fbq.loaded) {
    var fbds = document.createElement('script');
    fbds.async = true;
    fbds.src = '//connect.facebook.net/en_US/fbds.js';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(fbds, s);
    _fbq.loaded = true;
    }
    _fbq.push(['addPixelId', 'thierID']);
    })();
    window._fbq = window._fbq || [];
    window._fbq.push(['track', 'PixelInitialized', {}]);
    </script>


    -Sasha
     
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  3. bigman

    bigman Jr. VIP Jr. VIP Premium Member

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    Thanks for the relply. I'm not looking for the facebook pixel though. I know they dont advertise on facebook. However, they are doing some kind of retargeting probably on advertising.com etc.
     
  4. 2DHades

    2DHades Power Member

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