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Spyfu data is accurate ? i am confused

Discussion in 'Adwords' started by pentagra111, Sep 7, 2015.

  1. pentagra111

    pentagra111 Newbie

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    i am using Spyfu and my question is. Spyfu shows me that my competitor paid keywords is 200 and getting click 1.4K and spending 2K each Month

    but the daily cost column shows me that competitor spend 1.7K each day.

    if anyone already used Spyfu please answer this question.

    Thank you
     
  2. Rough Driver

    Rough Driver Newbie

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    I have found that the data from Spyfu has gone down hill over the past number of years. When they first started the data quality was great and they really led the market. Nowadays the data is average to poor especially when it comes to the UK. This can lead to expensive false conclusions regarding marketing strategy. Although no provider in that market is perfect especially when it comes to PPC data

    A strategy that I have used recently has been to qualify the data from Spyfu against a few competitors ( in particular SEM rush) and compare. Yes this is expensive and time consuming but I see it as good value as a wrong conclusion this early when you are building the strategy and marketing campaign can be fatal.
     
  3. ozzieoz

    ozzieoz Junior Member

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    Occupation:
    PPC MAN
    Location:
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    I have the same problem with keywordspy, data is way off and the also have affiliate data which is waaay off as well.