Spotify + Facebook Ads - is this some $$ method?

Alae63 · May 23, 2023

Hey guys, Its been a very long time that I see ads a LOT of them like this

Where people advertise for playlist, but I'm very curious here why do they do that? since the songs in the playlist are from multiple random/known artist, how do they generate earnings from this? because there is no way people would spend money on ads if there is no returns

someone explain please

allfall · May 23, 2023

Once they have an audience. They talk to artists to include their songs there and charge them.

Alae63 · May 23, 2023

allfall said:
Once they have an audience. They talk to artists to include their songs there and charge them.

So basically the only way they can make money from this is to build a huge fan base and get paid from artist to add their songs?

tunks · May 23, 2023

Alae63 said:
Hey guys, Its been a very long time that I see ads a LOT of them like this

View attachment 257859

Where people advertise for playlist, but I'm very curious here why do they do that? since the songs in the playlist are from multiple random/known artist, how do they generate earnings from this? because there is no way people would spend money on ads if there is no returns someone explain please

Enhanced Music is also a label, so the artist on the playlists could be signed to enhanced music and enhanced music would be making money on them all. Mostly like a 50/50 deal.

This type of ads mostly makes sense if you are a label or try to sell playlist spots to artists.

Alae63 · May 23, 2023

Haa now it make sense, well always good to know new stuff thank you guys

ristoriel · May 23, 2023

It is different music labels advertising on FB. They have deal with the artists and get their part from the revenue generated by streaming. They attract more listeners to their artist's music by advertising and it increases the revenue.

Nikolaos · May 23, 2023

tunks said:
Enhanced Music is also a label, so the artist on the playlists could be signed to enhanced music and enhanced music would be making money on them all. Mostly like a 50/50 deal.

This type of ads mostly makes sense if you are a label or try to sell playlist spots to artists.

Is building a fan base though cost effective for the ads?

Cash.illuminator · May 23, 2023

They are selling views to the artists

Andrew Leen · May 23, 2023

i think it's for music labels . just increase traffic

Spotify + Facebook Ads - is this some $$ method?

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