http://money.cnn.com/2017/06/14/technology/business/instagram-celebrity-ads-label/index.html Instagram wants influencers to label sponsored posts According to a study from marketing agency Mediakix, which reviewed posts from Instagram's 50 "most-followed" celebrities during a one month period, about 93% weren't appropriately labeled to explain the connection between the brand and user to satisfy FTC requirements. Instagram's new feature aims to make it easier for users to explicitly identify which posts are sponsored. "It's important to ensure the community is able to easily recognize when someone they follow is paid to post content," the company said. "Not only is this level of transparency beneficial for our community, but it also gives creators and businesses the ability to track and share insights around a partnered post." The tag is just an option for now, but the company said to expect an official policy and enforcement approach in the future.