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Sponsored posts on IG will require disclosure

Discussion in 'Instagram' started by bartosimpsonio, Jun 14, 2017.

  1. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    http://money.cnn.com/2017/06/14/technology/business/instagram-celebrity-ads-label/index.html

    Instagram wants influencers to label sponsored posts

    According to a study from marketing agency Mediakix, which reviewed posts from Instagram's 50 "most-followed" celebrities during a one month period, about 93% weren't appropriately labeled to explain the connection between the brand and user to satisfy FTC requirements.

    Instagram's new feature aims to make it easier for users to explicitly identify which posts are sponsored.

    "It's important to ensure the community is able to easily recognize when someone they follow is paid to post content," the company said. "Not only is this level of transparency beneficial for our community, but it also gives creators and businesses the ability to track and share insights around a partnered post."

    The tag is just an option for now, but the company said to expect an official policy and enforcement approach in the future.
     
  2. Reaver

    Reaver Jr. VIP Jr. VIP

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    Wow. The FTC is really cracking down. Getting to the root of the evil in this world.

    Nobody is labeling sponsored posts on IG. Much horrible. So shame. Is scares. Wow.

    Now, I have a real question: can the FTC hold IG responsible if celebs continue to avoid labeling sponsered posts?
     
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  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I guess so or else IG wouldn't enforce it at all. I don't think the FTC can go after the IG users themselves, but IG and the corporate sponsors will probably be held responsible for the users not labeling paid posts.
     
  4. Reaver

    Reaver Jr. VIP Jr. VIP

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    That makes sense. Someone has to be punished. Why not billion-dollar companies?

    I do think that the FTC will choose to make an example out of someone, just to let everyone else know they mean business.

    I hope it's Kim Kardashian. I'm sick of looking at her lying troll face.
     
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  5. curiouskt

    curiouskt Regular Member

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  6. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    is that one of the transgender ones?
     
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  7. wkcalvin

    wkcalvin Regular Member

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  8. colorme

    colorme Senior Member

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    It's been a requirement for a few years now. At least for US based influencers. That's why you'll see #ad, #spon, or #sponsored in some posts.

    What the FCC is cracking on now, is that even if an influencer receives a free gift, they have to put the above disclosures, since it's payment in kind. Stupid, if you ask me. Free is free.
    Although, it's a way to get back at the low, tepid scumbag brands that want to get away with not paying influencers and offering free stuff in return. Sort of like the big farm companies that have sh*tty pay for migrant workers, because these workers don't know any better. Same with some brands. They want to take advantage of influencers (that don't know how much they should charge), not pay them, and say "here is some free stuff, but you got to post about it".
     
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