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Specific Canonical Questions

Discussion in 'White Hat SEO' started by blackhatldn, Feb 13, 2015.

  1. blackhatldn

    blackhatldn Newbie

    Jan 12, 2015
    Likes Received:
    So i'm new to canonical tags, I've not needed to use them before (301's + rewriting seemed to always work best for most things)but a company i've just started working with has some duplicate content issues - they have four pages with identical content apart from the title which only has one word distinguishing them (i've replaced the words with a, b, c)-

    • A technical information
    • B technical information
    • C technical information
    • Technical information

    My thinking is (beyond asking them to write original content for each product's technical information) to use a canonical tag to denote 'Technical Information' as the original page for ranking. It feels like a fairly minor issue as they are technically separate pages, but i'd rather one original page rank for this content and not confuse Google. Is this a good thing to do?

    Also, if I have a News (or similarly blog) section with multiple pages, should I put a canonical tag from page 2, 3, 4 etc to the first News page to denote this as the main page for all news related results? Rather than searchers being returned Blog page 7 or whatever, they always see 'Blog'?

    If i'm fundamentally misunderstanding canonical tags i'd love to learn.

    Cheers in advance
  2. dsan996

    dsan996 Regular Member

    Apr 18, 2014
    Likes Received:
    Depends on the day
    Yeah that's the common use of the canonical tag. The non-canonical duplicates will get deindexed and their link equity (if any) will be credited to the canonical page.

    The general recommendation is using the canonical tag in paginated results only if you have a view all page to point them to. The view all page should gather in a single page all the news that are paginated. That's not possible in many cases where the paginated results are too many to load them in a single page so the other option is using the rel="prev" / rel="next". With this method G will understand every page as a part of a paginated serie and will (theoretically) distribute the link equity between them all. I once got some good results by doing this on a huge site where very old products were being buried in the deeps of the pagination.
    • Thanks Thanks x 1
    Last edited: Feb 13, 2015