Spanish Copy that sells -> highly different from EN?

good_luck_commander

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I have a sales page in the health niche that I translated from German to English. German was high converting, English medium converting. I hired someone to translate from English to Spanish and conversion is pretty much zero.

Native Spanish copywriters: would you say how sales psychology works is highly different in Spanish? If yes, how so? Not targeting a specific market, just Spanish speakers in general.
 
I never wrote for spanish market but i would say that psychology works mostly the same in every country.

maybe its too pushy ? You may try to do more anti-sell

Sometimes it's hard to understand why one text works and an other not, the market know best
 
Maybe there isn't a market for the Spanish audience. The product/service is too new so nobody knows about it and wants it.
 
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