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Source User Gender and Age from IP Address / Operating System / Device

Discussion in 'Programming' started by cooper1210, Dec 22, 2016.

  1. cooper1210

    cooper1210 Regular Member

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    Hi guys,

    So I run a radio network that injects adverts based on user information.

    It would help my CPM rate if I could source the users gender and age, but this is not possible due to the way my listeners tune in. I do, however, have access to the following information:

    IP Address
    Operating System
    Device

    My question then, is there a database I can tap into somehow, that will return the users age and sex based on the three parameters above? I understand that it won't be exact, but I am just wondering whether it is possible?

    Thanks
     
  2. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP

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    Id be interested in this too
     
  3. tasburrfoot

    tasburrfoot Regular Member

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    Do you have access to ANY other form of Meta Data or headers? Is this a web-based service? Or through an App like TuneIn kind of thing?
     
  4. tasburrfoot

    tasburrfoot Regular Member

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    Otherwise a small "semi" accurate algorithm could be done based on a few assumptions:

    1) iOS devices have a higher rate of Female use, while Samsung devices(android in general) tend to be favored by Males.
    2) Relative gender population based on IP Reverse-Lookup.
    3) Operating system bias is the same as device bias.

    By default you've already got a 50/50 chance of getting it right. Edging with the above in mind you could probably up that to somewhere between 70-80%, or even higher in some instances.
     
  5. cooper1210

    cooper1210 Regular Member

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    Listeners come from directories such as iTunes etc. We only get the basic http header.