Keywords in the Links If you have links on your page, try to include your key phrase in the anchor text of every link, such as this example: <A href="URL">my keyword phrase</a> This is a great way to get those keyword phrases included. Keywords in the URL's Last but not least, you'll want to include these keywords in your individual page names and in the domain name itself. These are all searchable areas and every little bit counts. You might try to register a domain name such as Your Keyword , etc. This just creates more food for search spiders and will potentially bring more visitors to your site. Individual site pages also can help boost site rankings when named for keywords; such as Code: "www.yourkeyword.com/custom_necklaces.html." You're going to want to stick to your list of successful keywords as closely as possible. Rightly placed key phrases will bring more traffic Yep, this sounds like a lot of work, and it is. But if you learn how to do this from the ground up, and continue to tweak your keywords and phrases for optimum search engine spider food, there's no doubt that your search rankings will eventually go up.